Cheeky Y&R Wellington press ad offers punters a paper All Blacks jersey to allow for beer money
August 22 2011, 12:41 pm | | 5 Comments
Outrageous prices for replica All Blacks jerseys have seen sportswear giant, Adidas, publicly scolded by the Prime Minister, ex-All Backs, retailers, and most significantly, the fans.
What if Tuatara Breweries had the solution?
Cheekily, Y&R Wellington created a cheaper version of the All Black jersey in the New Zealand Herald.
Available to the masses and affordable at $2 (price of the NZ Herald) – the agency is ensuring NZ will back black while still having the cash to drink good beer too.
Simply cut and fold.
5 Comments
F**kin’ choice. Now let’s wait for the phone call to Tuatara saying that black is a registered trademark and they have to recall all their product.
All Day I Dream About $
Great piece of creative. Well done.
Will definitely clean up all the newpaper ad of the month awards etc.
Ha ha. 🙂
Notice how the Creative Planner has somehow morphed into Executive Creative Director?