Noise makes itself heard with a ping-pong smash: who will be advertising’s ping-pong champions?

May 13 2011, 12:07 pm | BY Lynchy | 15 Comments

Screen shot 2011-04-18 at 10.56.14 AM.jpgUPDATED WITH FINAL TEAM LINE-UP: Sydney-based sound house Noise International and M&C Saatchi/Mark have unveiled “Ping-Pong by Noise”, the first annual inter-agency ping-pong smash for Sydney’s creative shops.

The tournament will be held over three consecutive Thursday evenings starting Thursday May 19, and will see agency creatives battle it out to be crowned Advertising’s Ping-Pong Champions.

They’ve since made a “making of” video for the ad with the creative team from M&C explaining what its all about. 

VIEW THE SITE

VIEW THE WEB FILM

VIEW THE MAKING OF VIDEO

The event will begin with staggered heats spread over the first two evenings – with the quarters, semis and finals held on the final night. The prizes are hefty, including $1,500 for first place, $600 for second and $300 for third, plus a stack of extra Noise-related items and spot prizes for best-dressed. The winners will also take away the coveted Ping Pong trophy.

Screen shot 2011-04-14 at 8.17.01 AM.jpgM&C Saatchi/Mark has produced the campaign for the event, kicking off with a uniquely intregrated ‘digital DM’ piece, including a specially designed iApp by Doobalah, and supported by a web film directed by Dean Tirkot starring two of Australia’s table tennis legends.

“Ping-Pong has long been my favorite indoor game and I’m not alone,’ says Dan Higson, Noise International’s executive producer. “It’s very much the game of the moment with just about every TV show featuring a ping-pong scene. Susan Sarandon is even making a reality show following the growing cult of ping-pong enthusiasts (which we hope to feature in, of course). The response to the comp has been really great so far, so we expect most agencies will be entering.”

Screen shot 2011-04-18 at 10.55.25 AM.jpgScreen shot 2011-04-18 at 10.55.53 AM.jpgScreen shot 2011-04-18 at 10.56.14 AM.jpgScreen shot 2011-04-18 at 10.56.33 AM.jpgScreen shot 2011-04-18 at 10.56.49 AM.jpgScreen shot 2011-04-18 at 10.57.06 AM.jpgScreen shot 2011-04-18 at 10.57.31 AM.jpgLaura Clarke, communications manager at Noise International told CB: “The shots (left) were taken of the DM before it was hand- delivered on Thursday and Friday to 40 creative directors at agencies across Sydney inviting their teams to enter the comp. It had a great response. The Campaign Brief logo was on the insert as media partner.

“Also – we had a new sponsor come on board on Thursday – Tooheys Extra Dry.

“We had lots of entries on Friday from agencies including: US, Three Drunk Monkeys, SapientNitro, DDB, M&C Saatchi, JWT, 12:20, Holler, MercerBell, Reborn and Bashful to name a few. I will keep you updated.

“Hope you like the DM. It all fits together really well. M&C designed and built the mini table / box and doobahlah created the iapp with sound from Noise.”

FINAL LIST OF AGENCIES:

US Sydney

Profero

Reborn

M&C Saatchi

Leo Burnett

JWT

Holler

DDB Sydney

BMF

Naked Communications

303

The White Agency

Ogilvy and Mather

Suede

MercerBell

The Works

Three Drunk Monkeys

Soap Creative

SapientNitro

Host

Euro RSCG

Whybin WTBWA

Clemenger BBDO

Saatchi & Saatchi

BMF are the winners of their Facebook competition.  They win a private coaching lesson with Australian champion Trent Carter for posting the best ping-pong link.