AJF Partnership launches campaign for iSelect
March 18 2011, 4:37 pm | | 26 Comments
iSelect has launched the first of 11 TV spots in a campaign via AJF Partnership Melbourne. The campaign rolls out nationally during 2011 supported by print, press, radio and online promoting various features of the iSelect comparison service in the areas of health, life and motor insurance.
26 Comments
Cars. Funny.
Others. Not so much.
Better than puffin muffins.
Not the one with the moustache. Nice.
He’s not as sexy as that blonde chick they had
Really… really…really…labored.
I like it when brands aren’t afraid to portray themselves as complete fuckwits. Too many clients are far too touchy about that approach.
50 times better than wrestling rhinos!
The getting into car insurance ad is a very funny ad. The chairs one is a good demo. Don’t like the other one at all. It feels like it’s trying way too hard.
I love these. funny.
not the one with the moustache
In the current mix of horrible insurance ads, these a good.
Agree with you, 6:10 – a serious approach would have been much better. Maybe he could have been in a lab coat, with cut aways to an animated graph. Insurance is serious business.
That would have had far more cut through.
Who’s advocating a serious approach? There’s more than one brand of humour in the world, Mr. 9.20am.
These make me laugh. Every time. Not exactly cutting edge creative, but kinda funny in a tough category.
Well done.
Stone the flamin monkeys, it’s actually pretty funny. Good work.
What’s also funny is that the girl in the campaign up till now thought everyone loved the ads and that her film career was just about to kick off.
These are fucking funneeeeee!
I love him. Good find.
i watch these when they come on, and i laugh. much as i wish every ad was ikea lamp or skittles bunny or guiness evolution, they’re not. they’re shouty retail ads or scary ones where young tradies shoot themselves in the nose with a nail gun.
these, i watch, and i laugh, and i enjoy. to me, that makes them good ads.
Funny for an insurance ad… funny in a tough category… funny but not cutting edge…
C’mon people, what’s wrong with just plain funny?
I like em. Good job.
Nice one Stephens
Funny approach. He’s a tool, but I like him.
I know who’s a tool… Anyway, onto the ads. Meh. On to more cars then, FIGJAM?
Top work! Farkin funny and better than most of the crap on tv.
Good talent, funny scripts and I now know what iselect do. Tick, tick, tick, boom.
Top work, Homes,
Jay
funny shit
In the current mix of commercials on TV these are great. Funny.
these new ads make me feel sorry for I-select.I wouldnt want to use them after seeing these ads.
It gives the message i-select is run by a dodgy carsalesmen who treats his workers like shit. (reminds me of my days working for telemarketing cockknockers who think their better than everyone)
Maybe the truth is not a good marketing strategy for i-select in this case.