Louis Hu to director of design at US Sydney
February 1 2011, 10:43 am | | 43 Comments
Louis Hu has been appointed director of design at US Sydney, reflecting the growing demand for high-level design work from the agency’s entire portfolio of clients.
Says Chad MacKenzie, creative director at US: “Our rapid business growth over the last 12 months has been in no small part due to our ability to invest in our design and production teams, this has meant a major increase in the quality of the final product. As we all know execution is as important as idea and with Louis and his team now fully established we have a world class design offering.
“Hu is credited with the design of both Unilever’s LynxJet and MTV’s ‘Welcome Home Snoop’.”
43 Comments
Did he kill it?
I hope that shot is intended to be a parody
this man designs with the same grace as he holds a swan
is it an ipad case
Killed it, ate it for lunch and used the feathers to stuff his pillow.
He’d better be good!
the gentle contours of the its feathered neck allowed Hu to conceive the ballet, ever more perfectly.
“Overcome with grief at the loss of her life-partner, the swan found solace in the arms of a design director.”
done before…
http://www.google.com.au/images?um=1&hl=en&client=safari&rls=en&biw=1236&bih=686&tbs=isch%3A1&sa=1&q=bjork+swan&btnG=Search&aq=f&aqi=g10&aql=&oq=
A sexual Bear Grills…
The swan ate his rugby ball.
Rival Agency PA: Dave, I have the CB Blog report about the new design director at US.
Rival Agency CD: Great, lay it on me
Rival Agency PA: Hu is the new design director at US.
Rival Agency CD: Well, that’s what I want to know.
Rival Agency PA: Well that’s what I’m telling you Dave
Rival Agency CD: Well that’s what I’m asking you Lucy, who is the new design director at US?
Rival Agency PA: Yes
Rival Agency CD: I mean the fellow’s name.
Rival Agency PA: Hu
Rival Agency CD: The guy at US.
Rival Agency PA: Hu
Rival Agency CD: The design guy.
Rival Agency PA: Hu is the design director at US.
Rival Agency CD: Whaddya asking me for?
Rival Agency PA: I’m telling you, Hu is the new design director at US.
Rival Agency CD: I’m asking you Lucy, who is the new design director?
Rival Agency PA: That’s the man’s name.
Rival Agency CD: That’s who’s name?
Rival Agency PA: Yes.
Rival Agency CD: Will you or will you not tell me the name of the new design director at US?…
How did he “design” those two campaigns?????
What exaclty does that mean?
-Did he design the website perhaps?
Congrats Louis!
“Iron Chef… Design!”
PAM!!!!!!!!!!!!!!
He has a Swan around his neck – he can do anything.
Haha like we’ve never heard that one before – Hu’s joke. Jealousy is a curse….
Hey MD, you know how a photographer photographs a campaign? Well a graphic designer uses his skill to design a campaign.
Most beautiful design doesn’t stem from art directors, just as most of the best writing doesn’t flow from a copywriters keyboard. Creative’s are ideas people.
Anyway this guy is a top bloke, who’s done beautiful work.
LynxJet and Snoop?
This is the official credits for Lynxjet campaign from the Cannes Archive:
Adam Lance Lowe Hunt Group Creative Director
Michael Canning Lowe Hunt Group Copywriter
Simone Brandse Lowe Hunt Group Art Director
Dejan Rasic Lowe Hunt Group Head of Art
Howard Collinge Lowe Hunt Group Senior Writer
Peter Bidenko Lowe Hunt Group Direct Creative Director
Nick Robinson Lowe Hunt Group Direct Senior Art Director
Jamie Corker Lowe Hunt Group Interactive Art Director
Darren Bailey Lowe Hunt Group Director of Production
Peter Randeria Lowe Hunt Group Board Account Director
Karin Stenberg Lowe Hunt Group Account Director
Vicky Munro Lowe Hunt Group Account Manager
And this for the Snoop campaign from the Cannes Archive:
Dejan Rasic Lowe & Rivet Sydney Creative Director
Dejan Rasic Lowe & Rivet Sydney Creative
Rebecca Carrasco Lowe & Rivet Sydney Creative
Howard Collinge Lowe & Rivet Sydney Creative
Vanessa Zuppicich MTV Networks Australia Director, Creative
Colin Blake MTV Networks Australia Director, Marketing And Talent Relations
Sam Coombes MTV Networks Australia Marketing Manager
Dave Sibley MTV Networks Australia Managing Director
Hillary Bunt MTV Networks Australia Designer & Animator
Paul Middleditch Plaza Film Director
Darren Bailey Lowe & Rivet Sydney Producer
Peter Masterton Plaza Films Producer
Lisa Cordukes Lowe & Rivet Sydney Producer
Charna Henry Lowe & Rivet Sydney Producer
Peter Whitmore The Editors Editor
Kris Rees Lowe & Rivet Sydney Lowe & Rivet Editor
Ben Eagleton Bean Colour Colourist
Liquid Protocol Liquid Protocol Website Production
India Bent Happy Bash Communication Talent Liason
Andreas Smetana Andreas Smetana Photography Photographer
Rachael Henderson Andreas Smetana Photography Producer
Kristen Castree Andreas Smetana Photography Producer
Suzanne King Suzanne King Stylist
Electric Art Electric Art Retouching
Sound Reservoir Sound Reservoir Sound Design
Who is Louis Hu
Who is Louis Hu is?
Is Louis Hu is?
Is Huey Louis?
4 degrees of swanification.
I was walking past Lowe that day. Looks like I missed a credit too.
LynxJet was done before he came to Lowe and Snoop was done after he left.
how old are those campaigns? lame PR ever
Who is doing most of the best writing then if not copywriters? There’s hardly a designer equivalent when it comes to writing copy. Or am I missing something?
Lie your way to the top.
This PR is not about Snoop or Lynx Jet.
It’s about a bloody good designer who’s
been appointed a role that acknowledges
his talent and huge contribution to US.
So kindly put your semi racist and frankly
sad comments to bed. You’re genuinely
embarrasing your gutless anonymous
self.
Looks like he’ll just be swanning around the office
Wasn’t that swan thing first done by Bjork at the Academy Awards?
Josh, the jokes on US for hiring someone who has claimed they have designed something they clearly haven’t.
@9:48
“Semi racist”? Really? Come on now, no need to unnecessarily play the race card here. That’s just a lame, smokescreen defence. No-one was even going there, let alone with any malice. What? The old ‘who’s on first’ gag and a harmless Iron Chef joke.? I think you’ll find it’s more a matter of people just wanting to deflate the pomposity of the photo and the PR claims. We spend our days peddling hyperbolic ad wankery to the public. Do we really need to keep subjecting each other to it here?
That swan’s name isn’t Wayne, is it?
Josh, anyone in Australian advertising who promotes themselves with a picture that raises the bar for pretentiousness to a stratospheric new high deserves everything they get. I just hope it spawns a running gag of deliciously ridiculous promotional shots on this blog. That’s what would have happened in the good old days, when the industry was inhabited by funny, clever, unassuming people.
How can a photo that’s clearly taking the piss be pompous?
Louis did work on these campaigns as a freelancer and was then offered a full time role. When he turned it down, his name was removed from all the work.
Re: Credits
So he’s not credited on lynx jet and snoop campaigns.
that’s bullshit then? Kind of effects his credibility, whatever his
design buddies say.
I think everyone forgot to say ‘Congrats on the new role Louis’.
You’re a legend mate, well done.
CONGRATULATIONS LOUIS!!!! SO EXTREMELY PROUD OF YOU AND YOUR HARD WORK – YOU ARE TALENTED AND YOUR WORK IS CREDIBLE!!!! 🙂
I can’t believe ANYONE took that photo seriously! FFS.
http://www.sensual-world.com/lediswanleph.html
That Swan is late for training.
I’m confused, he wasn’t on the credits then
he grabs an image from Annie Leibovitz.
is this for real?
He needs a chip on his shoulder to feed the sawn.
After reading all the above.. Jealousy is indeed a curse.