Clemenger BBDO, Melbourne named Campaign Brief Agency of the Year for third year running

Capping off another highly successful twelve months, which saw the agency become the most creative, the most effective and most profitable it’s ever been, Clemenger BBDO Melbourne is now recognised globally as setting the benchmark for excellence among Australian agencies. Apart from its many creative accolades and winning   Most Effective Agency of the Year at the Effie Awards, the agency posted its best profit in 60 years, reaching billings of $270m. For the third year running, Clemenger BBDO Melbourne is Campaign Brief’s Agency of the Year.

Snaring CB Agency of the Year for the third straight year caps off yet another highly successful twelve months for Clemenger BBDO, Melbourne, which saw it become the most creative, the most effective and the most profitable it’s ever been. Apart from its many creative accolades, the agency posted Clemenger BBDO Australia’s best profit in 60 years with a 33 per cent increase. Revenue was up by 15 per cent to $5 million and billings reached $270 million.

The revenue growth came from both winning new business and organically growing the agency’s share of existing clients’ business. During 2010, Clemenger BBDO Melbourne picked up iconic brands such as Mars Bar, Ski Yoghurt, The Economist (in five countries), the National Broadband Network for the Federal Government and a whole raft of Pacific Brands’ labels including Holeproof, Rio, Antz Pantz, Explorer, Hard Yakka, King Gee, Jockey, RazzaMatazz and Voodoo.

Clemenger BBDO Melbourne is the second agency in the history of CB’s Agency of the Year awards to win it three years in a row, with Saatchi & Saatchi Sydney previously managing to take out the title in 2003, 2004 and 2005.

“‘Winning accolades is always something we respond to pretty modestly, winning Campaign brief’s Agency of the Year three years running is positively humbling,”says Clemenger BBDO Australia creative chairman, James McGrath.

Leo Burnett, Sydney was awarded Campaign Brief’s NSW Agency of the Year. The agency dominated Australia’s performance at Cannes 2010, where it was the most awarded Australian agency in the history of the festival.

Its success was recognized within the Leo Burnett network with the Sydney office awarded 2010 Global Agency of the Year, the first time an Australian agency has been recognised. It was also the most awarded at Spikes winning 16 Spikes including two Grand Prix. Getting the work right made good business sense with the agency delivering its highest growth in the past decade.

Meanwhile, DDB New Zealand and Colenso BBDO Auckland shared the Campaign Brief New Zealand Agency of the Year title.

New Zealand’s two top agencies were neck-in-neck during 2010 when it comes to everything that’s important in a great agency: stable management, record profits and all-round creative excellence.

To read all about it, look out for the print edition outsoon. To subscribe go to Campaign Brief Online or contact CB in Sydney: +612 9247 4933.

Or download the subscription form:

CB NAT SUB FORM 2010.pdf