Mobile beachside lockers secure summer crowds at Kellogg’s Nutri-Grain Ironman Series events

Kellogg’s is maximising its sponsorship of the Ironman Series this summer by using large, branded beachside lockers to secure beachgoers’ personal possessions whilst enjoying a day at the beach.

It solves a problem faced by most of us when at the beach – where to safely leave your keys, mobile phone, money and credit cards?

These mobile lockers are custom built within a walk-through trailer, providing up to 120 beachgoers with a secure place to store their belongings while they swim. Kellogg’s provide a secure key and attendants at the lockers.

The lockers are travelling around and attending each of the Kellogg’s Nutri-Grain Ironman Series events across the eastern seaboard during summer, combined with large format billboards and roaming mobile billboards aimed at drawing crowds to the beachside area.

oOhmobile! national manager, Steve Danaher said using mobile promotions is a smart move for touring events, as the cut-through is maximised, while production costs are minimised: “The beachside lockers are great in summer for delivering perfect brand exposure through the provision of a relevant and valued community service to consumers,” he said.