DDB Sydney and JWT lead the pack at the finalist stage of the 2010 APG Awards
The Account Planning Group (APG) has shortlisted 27 entries for this year’s APG Creative Strategy Awards from a record 85 case studies, across both brand and channel planning.
DDB Sydney picked up five shortlists, and JWT four, while Saatchi & Saatchi, The Campaign Palace and Host picked up two shortlists each.
SMART, GPY&R Sydney GPY&R Melbourne, Leo Burnett Sydney, M&C Saatchi, BMF, Naked, The Brand Agency, Euro RSCG, Ward 6, and Gatecrasher Advertising each picked up a finalist.
Click left to enlarge the full list of winners.
“Great strategic thinking is always important, but never more so than in difficult economic times. That’s why we’ve had a record number of entries, many of which are of the highest quality. We’ll have to make some tough decisions next week,” said Jon Steel, Chairman of Judges.
The APG is powered by the Communications Council and the awards play a central role in the Council’s efforts to promote the value of marketing communications to clients and the broader business community.
“Besides the obvious chance of getting awarded for outstanding planning, entering these awards assists in educating our wider industry on the contribution strategic planning makes to great communications,” said Daniel Leesong, CEO of the Communications Council.
The second round of Judging is taking place on the 27th of October. The Award night is planned for Thursday the 25th of November.
The Creative Strategy Awards Call for Entry was launched with the help of the team from Host, designing the “What is it that Planners and Strategists actually do?” campaign.
The awards are proudly sponsored by Sandy Oldham Consulting, BWM, BMF, Inspire Foundation, DDB, The Seed, Red Spider and Digital Edge.
More information on the Awards can be found here.
Follow APG on www.facebook.com/apgaustralia or Twitter @APGaustralia
9 Comments
Is the name written on the left the person who did the work or who wrote the submission? If it’s meant to be the person who worked on the project, there’s a glaring error.
A LOT of glaring errors. You know who you are…
The names are the planner/s who wrote the entry. It’s a case study entry, about the planning contribution. And the entrant has to be a paid up member of the APG.
That may well be the case but these are still the names that are read out when/if it wins, I believe. Manners says you include or just have the name of the planner who did the actual strategy.
Oooo!!! A scandal. Do tell 8.15. Come on, name some names. Get it off your chest. Or better still, wait until the night and storm the stage. You haven’t got the balls!!
8.15pm – Exactly, and I think you’ll find that the rules say the same thing.
I love planners, but it seems a bit silly to have awards dedicated to planning. Why not just keep to overall creative awards with full credit to the planners involved? Often a great strategy comes from the creatives, yet they get no credit in these awards. This is especially the case where the creative work is ‘an initiative’.
I certainly think creatives should be able to win these awards, named as the person who came up with the strategy. Just as, if a planner or suit came up with a creative idea, they can have it entered into a creative award and win.
The guys above are right, there are some obvious mistakes. Some planning directors are desperate to build their profile when actually they’ve had nothing to do with the work. They should be ashamed if they don’t make an effort to ensure the rightful person gets credit.
It’s not often you see planners get credit at creative awards or even from their own agency CD when a new campaign is announced to the press. Yet so many ideas have come straight off a word or two, or little consumer insight, in the brief. It’s just that planners are smart enough to pretend they never intended to seed an idea into the brief for risk of it being stubbornly ignored.
I do agree though. These days planning and creative development should be so seamless that both have a significant contribution to make to the strategy and idea. However, in my experience, even if a strategy has been changed by a great idea, the creatives struggle to articulate the strategic rationale behind it. This suggests that the idea was developed with no appreciation of strategy and is somewhat of a fluke in it’s relevance.
And that’s why we need the APG and planing awards such as these, Effie and IPA. Let’s share the credit in both camps though. Agreed.