South African CD duo Myburgh and Leibenberg depart The Campaign Palace, Melbourne – Hatton, Brammall, Paterson and Harold promoted to CDs
CB Exclusive – The Campaign Palace Melbourne has parted ways with its South African expat creative directors Gerhard Myburgh and Brent Liebenberg, who have left after less than 18 months in the role. According to a Palace spokesperson, the pair are considering other opportunities in the local WPP network.
As a result, the agency has restructured the creative department,promoting Jacqui Paterson and Jess Harold to CD’s on Target, while topteam Ant Hatton and Robbie Brammall have stepped up to become CD’sacross the rest of the business.
“Jacq and Jess have been working on Target for years, have doneoutstanding work, know the business inside out and have a greatrelationship with the client,” says Palace md Tom Cooper.
“Robbie and Ant not only have a swag of awards, but most importantlythey have the talent, hunger and leadership skills to produce greatwork for all our other clients.”
Myburgh and Liedenberg (left) joined in November 2008 from DraftFCB South Africa, where Myburgh served as executive creative director with Leibenberg as his writer and CD.
The Palace Melbourne – the dominant creative force in Australia from the early 70s until the mid 90s – has been quiet on the awards front since the departure of former creative director Tony Leishman in August 2008, who told CB at the time: “The last 12 months saw The Campaign Palace (Melbourne) win a silverlion, we were then one of the biggest movers up the Campaign BriefCreative Agency Rankings and now with some nice work yet to be testedon the award front, I leave confident that the Campaign Palace(Melbourne) is in good shape.”
Pictured from left: Ant Hatton, Jess Harold, Jacq Paterson and Robbie Brammall.
27 Comments
what a surprise
Geeezzzz……one could think it was a black friday with all the departure announcements. Who will be next?
Anyone know, but hasn’t Target been the palaces main client and biggest piece of business for years?
It is great to see two top female creatives promoted to what is typically a male position. Good management I say. Worked with Patterson at Clems and she was ace and created some brilliant campaigns.
As for the boys, good luck on the rest of the business, isn’t that up for pitch?
Are the boys standing on boxes? No way they are that tall.
So let me get this straight – there are 4 creatives, and all 4 of them are CD’s?
Talk about too many chiefs.
Good luck, would love to see The Palace back on form.
Why do we keep insisting on luring foreigners out here just to leave them high and dry ? They’re not creative crash test dummies just imported on the cheap to get through bumpy transitional patches. I certainly would hope not to be treated the same way abroad. It doesn’t look good for the palace’s management nor the creatives on the receiving end. Churn and learn.
Congrats. To celebrate, Ant, lets do s&s. Robbie, I’ll send you a clive ambient. Matt and I will come down to see you dudes soon.
At Art College they call it ‘fore-shortening’.
The photo, aside from being blurry and pixelated, looks like a cast shot from Big Love. Check this out:
http://static.tvguide.com/MediaBin/Galleries/Shows/A_F/Bi_Bp/Big_Love/season2/big-love-cast14.jpg
Oh, for the glory days.
I can smell sharks circling for a target.
Oh, for the glory hole.
Congratulations ladies! From all reports Target is in safe hands. Congrats also to the gun boys – hopefully they’ll do as good a job looking after their 5% share of Palace Business
P.S What’s up with the fuzzy snap?
Great News lads, well done.
Does Australia have the largest number of cd’s in the world? I’m all for recognising talent, and letting the cream rise to the top, but c’mon, isn’t this meant to be the pinnacle of our careers, seems awfully crowded up there.
Go The Hobbits!
CD’s across the rest of the business. What does that mean exactly?
Are they CD’s of the photocopier? CD’s of the kettle?
Diplomatic immunity
This is brilliant news for Ad land. Well done lads.
And with that, the Campaign Palace Melbourne breaks new ground by becoming the first agency in history to make every staff member a CD.
“Well I think it’s wonderful” said Tracy Hall, CD of telephones and reception desks. “As a CD I feel I get more respect from all the other CD’s in the building.”
“It’s really progressive thinking” said a smiling Billy Flunk, creative director of Target client service. “With everyone promoted to CD, we’re all equal, so I can save my client loads of time by approving their work myself.”
“This is the way of the future” said Edmund Spats, creative director of paper towels and liquid hand soap. “I’ve already written, approved and shot 3 new campaigns today, all without leaving the bathroom.”
11:15 should be CD of frivolous bullshit.
Make’s me very happy to see Ant and Robbie getting a little bit of what they deserve!Well done.
Oh for the glory days.
This is advertising. All CDs are CDs of frivolous bullshit.
11:15 Genious.
I’m a CD and so is my wife!
Whatcha got in your pocket Jac?
JA
I’m a CD.