JWT Sydney scores over 380,000 views with Chokito ‘Bouncer’ web film in less than 2 weeks

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Screen shot 2010-05-12 at 6.32.16 PM.pngJWT Sydney has relaunched the iconic 70’s Chokito bar in a light hearted TV, online, viral and outdoor campaign.

The campaign’s amusing web film turns the tables, big time, on bouncers who are usually the ones telling blokes “No No No”. In the spot, bouncers are refused entry into a toilet block and a gym because of their attire and possible beverage consumption. And after less than two weeks on YouTube and Break.com, the viral has received over 380,000 views – with over half of those views occurring before the web film was seeded. And a result of the Break.com posting, the campaign has received over 4000 likes on Facebook.

“Targeting blokes 24 – 35 who still want to break free and have fun,Chokito is standing up for blokes in this strategic, highlyentertaining and engaging campaign,” says Penny Sarfati, general manager of JWT Sydney.

JWT’sintention is to create a strong word of mouth campaign by introducing'”No No No” into consumer vernacular through TV, outdoor and digitaladvertising as well as through content – like the bouncer web film. Thedestination for the campaign is a Facebook page where consumers are asked to post their “No No No” on the Chokito Says No No No Facebook wall.

In the three 15 second TVCs:Chokito says “No No No to late night shoe inspections” (outsidenightclubs) and only says yes to the good stuff; Chokito even says “NoNo No to just a little bite” (of your Chokito – even for yourgirlfriend); And Chokito says “No No No” to mates hearing your pet name(your girlfriend calls you).

“The legendary Chokito bar has beenreformulated for an even bigger taste, with crunchy balls, chewycaramel fudge and loads of chocolate,” says John Broome, Nestlé’s Headof Marketing – Confectionery and Snacks.

“JWT Sydney has beeninvolved with the complete relaunch of the Chokito bar from there-design of the packaging to the taste testing and relaunchadvertising creative and strategy. JWT have been our partner all theway through and this has resulted in a truly on target and engagingcampaign that uses humour to position Chokito as the perfect chocolatebar for blokes,” added Broome.