Pretty funny… I think it nicely demonstrates new media’s obsession with hitting every touchpoint over and above an idea.
Having said that, print is dead!
That’s fantastic. The amount of times I’ve heard ‘social media experts’ twittering on about cross pollinating virtual platform masturbators as if it’s an idea in itself is astounding. And yes, I understand all the terms, but you still don’t make sense. It’s like you’re pulling together a whole bunch of words you just learnt, saying them really quickly in a sentence and hoping we’ll follow you.
By the way – ‘social media experts’ – how can you be an expert at something that’s roughly 7 years old?
I know you’re out there.
As an old fart who entered in the ad business when a great print ad/poster/TV commercial was the gold standard, I’m a bit bewildered by the ‘social media’ explosion.
But frankly this ad argues against itself. It makes print look very dreary and uncommunicative by comparison.
Even the most brilliant print ad still has to be discovered – someone still has to be reading a newspaper to see your ad, whereas the new on-line media/stunt/viral strategy has much greater potential for consumer interest, involvement and conversion.
But, fuck, it requires a LOT of energy.
I’m going back to bed.
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6 Comments
Brilliant.
How is this news worthy?
thank god someone’s finally said this. genius.
Pretty funny… I think it nicely demonstrates new media’s obsession with hitting every touchpoint over and above an idea.
Having said that, print is dead!
That’s fantastic. The amount of times I’ve heard ‘social media experts’ twittering on about cross pollinating virtual platform masturbators as if it’s an idea in itself is astounding. And yes, I understand all the terms, but you still don’t make sense. It’s like you’re pulling together a whole bunch of words you just learnt, saying them really quickly in a sentence and hoping we’ll follow you.
By the way – ‘social media experts’ – how can you be an expert at something that’s roughly 7 years old?
I know you’re out there.
As an old fart who entered in the ad business when a great print ad/poster/TV commercial was the gold standard, I’m a bit bewildered by the ‘social media’ explosion.
But frankly this ad argues against itself. It makes print look very dreary and uncommunicative by comparison.
Even the most brilliant print ad still has to be discovered – someone still has to be reading a newspaper to see your ad, whereas the new on-line media/stunt/viral strategy has much greater potential for consumer interest, involvement and conversion.
But, fuck, it requires a LOT of energy.
I’m going back to bed.