James Procter set to transfer from GPY&R Sydney for Executive CD role at Y&R Singapore

EXCLUSIVE – James Procter, ECD at GPY&R’s Sydney office will become ECD of Y&R Singapore, which is one of Y&R’s top offices globally and functions as a hub for Asia. He will work alongside group CEO network hub, Tanuj Philip and Marcus Rebeschini, chief creative officer of Asia. Procter’s departure comes just over a year after joining Patts from CumminsNitro, Melbourne.

TonyGranger, global chief creative officer of Y&R, said Procter’sappointment to a senior creative role in the network reflectedY&R’s commitment to building a strong creative profile in theregion: “Singapore represents our hub in Asia and it’s an extremelyimportant market for Y&R. It’s important to honour the traditionand heritage of Y&R, while bringing in fresh energy and creativeleadership. To that end, we are pleased that one of our own networkstars will take up the role.

“James brings solid experienceat GPY&R, one of our most important offices within the network.  Hehas tremendous energy and the creative chops to bring the team togetherand drive our creative product.”

Says Philip: “It’s important for me to have a partner with a strongpresence that I know the agency will look up to and respect.  James’proven track record with clients tells me that his leadership willenable us to raise the bar on the creative solutions we provide ourclientele.”

Procter has worked on a diverse range of major local and internationalclients including LG, Pepsi, Adidas, Virgin Atlantic, Nestle, JustJeans, Holden, AXA, Kraft, Stihl, Multiple Sclerosis and The TrafficAccident Commission (TAC). Along the way, he’s had success at numerouslocal and international award shows including D&AD, Cannes Lionsand One Show.

“I’m really proud of what we’ve been able toachieve at Patts Sydney. Anyone that works with us knows the greattalent we have in place. The work is better and we’re continuallypicking up new business in competitive situations. That’s why thedecision to move was such a hard one,” said Procter.

“Itreally came down to the opportunity – I’ve always wanted to work inAsia and getting to do so at Y&R Singapore with someone like Tanujwas just too good to pass up. It’s a really interesting time in theregion and I’ll be working hard with Marcus and Tony to ensure Y&RSingapore is well positioned to be doing killer work for our clients.”

Prior to CumminsNitro, where he was creative director for three years, Procter has also worked atClemenger BBDO, Melbourne and Leonardi Brandhouse, Melbourne.

Procter’s departure makes way for a new ECD in Sydney, which CB understands will be announced tomorrow.