DDB scoops up ANZ account in New Zealand

CBNZ hears the prized ANZ account in New Zealand, previously with M&CSaatchi, has been awarded to DDB, as some in the NZ industry expected. Thewin adds to the sizeable ANZ business already held by DDB Melbourne,which looks after ANZ’s Consumer Finance business, and no doubt adds toDDB’s chances of snaring the entire trans Tasman business down thetrack. M&C Saatchi, Melbourne remains the lead agency in Australia.