Top Goodby creative director Franklin Tipton tipped for Publicis Mojo Melbourne ECD gig – Leon Wilson to head to Fallon, Minneapolis

CB hears multi-awarded American creative, Franklin Tipton (left), is joining Publicis Mojo, Melbourne as ECD, replacing Leon Wilson, who is joining former Mojo regional ECD Darren Spiller at Fallon USA, based in Minneapolis, in two week’s time.

Wilson (below), who has been CD since 2007, follows Mojo Melbourne head of art Christy Peacock, who joined Spiller at Fallon in August. One other Mojo Melbourne senior creative has also recently left, so Tipton’s first job will be to rebuild the Melbourne creative department.

Calls to Publicis Mojo Australasia chief creative officer Craig Davis, currently on leave, to comment on the creative changes, went unanswered. 

Tipton is currently a creative director at Goodby Silverstein & Partners, San Francisco and prior to that had a brief stint at Dialhouse, San Francisco after successful gigs at Crispin Porter + Bogusky, Miami and Fallon, Minneapolis. 

While at Crispins, Tipton won two Cyber Grand Prix at Cannes, in 2005 for Come Clean and in 2006 for the Volkswagen GTi campaign. Tipton was co-writer of the Mini Cooper ‘Counterfeit Mini’ campaign which won two Gold Lions and a Grand Clio in 2005. This year, he won a Gold Integrated Lion for Sprint’s The Now Network, which also won a Silver and Bronze Cyber Lion.