Tooheys 5 Seeds
September 27 2009, 1:29 pm | | 2 Comments
To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydneyhave developed a teaser campaign, hiding giant apples all over Sydneyfor the next 10 days. Track one down and you’ve got a shot at pickingup one of the prizes.
Clues as to the apple’s whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt.
It’s nice to see agencies blurring the line between online andoffline, utilising the increase of web-ready mobile devices, allowingpeople to take the campaign with them onto the streets and away fromtheir computer.
2 Comments
This is cool – more budgets to this kinda stuff would be great.
At first glance I misread this: I thought it said they were hiding giant NIPPLES, and frankly I think that would be a much better promotional idea.