Whybin’s snares top BBH London team

Whybin\TBWA\Tequila, Sydney has hired BBH London creative team Gary McCreadie and Wesley Hawes.

Both began their careers at CHI and VCCP before joining BBH, where they’ve spent the last five years. Whilst there, they worked on all the agency’s clients, notably Tango, Lynx, Robinsons Juice and most recently they were the team responsible for the Barclaycard ‘Slide’ commercial. This spot led to the most downloaded free app on the i-phone, ever.

Says Whybin\TBWA creative director Matt Kemsley: “Garry (Horner) and Iare thrilled the guys are on board. You don’t spend 5 years at BBHunless you’re capable of creating big media neutral ideas. That’s whatthese two do and that’s why we’ve hired them. Plus they’re great blokeswho’ll add to the creative culture we’re building here, which is a nicebonus.”

Says Wesley: “Matt and Garry have a great creative vision for theagency and we certainly believe there’s an opportunity to do some greatwork here. We’re an integrated team so we like to work across alldisciplines, including non-traditional media. Something Whybin’s areembracing, which was also important for us. A few of our ex-BBHcolleagues have recently come over here and done some cracking workalready, so we’re under a bit of pressure to emulate their success. AtWTBWA, we think we’re at the right place to do it.”