Watson named CD of Momentum, Sydney

Momentum Worldwide, Sydney, one of the most creatively-awarded BTL marketing agencies in Australia, today bolstered its creative offering, appointing Phil Watson as creative director.

Watson previously was CD at Boomerang and prior to that associate creative director for Mojo Publicis. He has judged local awards like ADMA and Young Guns and won many local and international accolades including three Cannes Gold Lions for Virgin Credit Card. In addition to Cannes, Watson has nabbed a swag of awards from ECHO Diamond, Caples, ADMA and APMA.

“Phil’s appointment is the first of several initiatives in the coming months geared to drive our creative product to new heights,” says Gus Guthrie, managing director, Momentum Worldwide Australia.

Says Watson: “Momentum has a wonderful reputation and I’m delighted to be joining the team and relishing the challenge to help Momentum cement its place as leaders in the BTL space in Australia with a revitalized creative proposition.”