Bonds get Racey via The Palace, Sydney
August 14 2009, 8:33 am | | 15 Comments
The late 70s chic is the setting for Bonds latest product launch, RaceyShapes, via The Campaign Palace, Sydney, directed by James Brown viaStint, London.
Creative Director: Cameron Hoelter
Deputy Creative Director: Kelly Putter
Agency Producer: Jacqui Gillies
DoP: Danny Ruhlmann
Producer: Robert Bray
Director: James Brown
Production Company: Stink
15 Comments
Tough shoot. Nice
Now THAT! is an ad….best thing i’ve seen for ages. Fun, Sexy but not grubby, a must look ad.
And the other Bonds ad was great as well, well done Palace Palace people.
From not a Palace employee.
Best ad ever.
i’ve watched this about 17 times now and not just because I’m a perv. Really well executed. Better than the others.
God I want that account. Bastards.
Can I get a DVD of the rushes?
casting tapes please…
This man is about to die.
Love it
This man is about to die….lol that’s what i first thought.
What IS that song. I want to download it. Well done CP…….
Bloody good.
I love perving at girls as much if not more than the next man, but the boxers ad is funny, charming, well observed and actually contains an idea.
Every girl wants to be them. Every guy wants to be on them. It works beautifully.
Advertising is easy. It’s the clients that got hard. Well, and maybe the art director.
How old are the girls in this advertisement anyway?