GOODBYE BUSH
January 21 2009, 4:17 pm | | 82 Comments
Today marks the end of the Bush administration in the White House and to honour this momentous occasion, Euro RSCG Sydney has created a banner ad for Reckitt Benckiser’s Veet Hair Removal cream.
The ad simply says “Goodbye Bush” and appeared in the Daily Telegraph and Herald Sun during the coverage of President Obama’s inauguration.
“It’s a playful, fun take on the departure of George W we just couldn’t resist,“ said Rowan Dean, Executive Creative Director of Euro RSCG, Sydney.
Executive Creative Director: Rowan Dean
Copywriter: John Gault
Art Director: Patrycja Lukjanow
Category Manager (Reckitt Benckiser): Anja Voss
82 Comments
This was forwarded to me (a scanned version) in an email today, had already done the rounds of about ten non-advertising people. Newspaper ad = good viral!
Ha!
I was just thinking today……’thankfully we don’t see those old-school lame ass topical ads anymore’……………………..and there it is.
goodbye bush
hello pun
Awesome. Simple, clever and great media. Hope it picks up.
cheap but good.
Done. By DDB Singapore.
See http://www.marketing-interactive.com/news/9817
Cottons did a topical ad with a Bush pun years ago. It was just as trite then.
yeah well that was on the net a couple of days ago.
chicken or the egg huh?
Lets hope it never grows back.
This went ‘viral’. I got it from a mate in advertising and a friend who works in finance. Well done.
Who said print was dead?
The only bush I ever liked were the ones in 70s Playboys.
i dunno… just feels really like a very 1995 tone of voice.
the whole topical thing.. and really, really, really expected.
cute, but no metal i reckon.
It’s great, but it picked up a few years back. I liked it then, too.
Good to see brands being relevant, however an easy get, not that hard to come up with and very familiar.
Euro hasn’t done something decent in ages and now its this? is this what they’re proud of?
It seems pretty clear that the punters out there in the real world love it. So who really cares what we all think in our glass houses?
C’mon guys, it’s in the telegraph – the plebs love it. Even my tradie mates understood it. Well done.
Ads are written for consumers.
Not to impress wanker creatives on the CB blog.
And consumers will love this.
‘Could be a caxton’ announcement only seconds away surely.
Triple meh.
Who’s got the ESKY account then.
Sad to say the ad has been done [ Saatchi’s London-The Droga years].
But Andy’s response is priceless
Looks like just a bit of fun to me, grumpy.
Yeah…they haven’t done anything decent in ages, including when they were doing Northern Territory ads that were copied out of Archive magazine …Noika ring a bell???
You guys need to get a grip.
Real client. Real media spend. Really gone viral.
Real good. Well done.
Vagina puns? Jesus, is it 1987?
could be a caxton
I know it’s been done before in the US, but it was good timing. Well done.
How very Award School.
the whole bush thing is an old play on words now and this is pretty tame.
a fresh twist could’ve been for a lazer hair removal product..
GOODBYE BUSH, DON’T COME BACK.
When was the last time you sad old creatives achieved this much interest, enjoyment and free publicity out of a modest press ad?
Sure there’s probably been Bush puns before but not at this, the perfect, time.
People have been talking about it, unlike the ‘never been seen’ but slick award entry for some obscure ‘viral’.
Interesting thought – there are actually no Veet products on the market that are specifically designed for brazilian waxing. So technically you couldn’t use Veet to remove your “bush”.
Funny ad though.
Yeah, the Bush pun did its rounds for Saatchis’ Club 18-30 work and it was tragic then. How it fluked its way into D&AD is a mystery.
It’s cute and the punters would love it, something to tell dad about but not sure I’d be announcing it on the blog.
Sheesh! Tough room. It’s not sad old creatives who are knocking this, Terry Keeler, more likely it’s the young fogies.
Type “Veet Bush” into google.
Now that’s viral. And from a two word print ad.
Simple. Original. Relevant.
Hear hear, Mr. 7.52am
Anyone have any good Obama gags?
I’m not a fan. But since I’ve been sent it four times today, who gives a shit what I think?
“… we just couldn’t resist”.
You really should have.
Isn’t a bit sad that during this monumental change in America we’re talking about this puerile piece of toss.
Caxton topical winner. Dead set.
Best viral Johnnies ever done. Even if it does look seeded.
Be interesting to see how many of these comments track back to Euro HQ in North Sydney.
It’s ok, it’s not fucking great tho.
Where’s the integrated bit?
I’m feeling itchy. One day growth. I took the ad’s advice.
Love it. I wish more clients were brave like the Veet one. Shame all the old hacks keep popping up to spit their envy across the country. Retire gracefully, bitter old things.
This is great now go back and read 7.52
Exposing a c***. I like it.
Love it. More importantly the guys that at the end of the day pay our wages love it. Simple, funny and it’s clearly got more legs than a caterpillar, I just got it sent to me from a mate in the UK, and that’d made 7 people who’ve sent it to me.
If you ask me, all the whingers are just pissed of they didn’t think of it given it’s apparently so obvious.
very, very cleaver.
This blog really is the asshole of the internet isn’t it?
Who cares if it doesn’t “bring in the metal”?
I bet the client is stoked and it’s being seen (and liked) by everyone.
Business perfection. Well done.
Have you guys got any idea just how petty we look when people drop by to this site? People see this: http://tinyurl.com/aecyor ; and read all about a succesful piece of work.
Then they came here to see people banging on about it being 1995 all over again. No wonder people think creatives are muppets who wouldn’t know effectiveness if it bit them on the backside.
Nice one Lamahl…we all reckon you’d be a baldy downstairs…just to keep the women happy.
Ed
BUCK FUSH
it’s amazing how serious people in this industry take themselves.
It’s a good piece. Been done before, who cares…
Sideburns have been done before, Ray Bans have been done before….
everything about you has been done before.
smile and turn the page…and for some of us, stop and actually think about a hair removal product. for once.
mission accomplished.
I’ve never heard so much toss. “1995 tone of voice”!!! Are you fucking normal? Guys it’s a throw ad in a newspaper that ran on one day. Every ad in the paper looks like it from 1987! Would the audience have loved it? Hell yes.
Good laugh. Job done.
I was on a plane at 7:49 on Friday. Which egotistical fucker is using my name? Own up now!
11.25 – Bite me, I had it first.
Cracks me up that people are saying it’s too simple and obvious. Last time I looked, that was the mark of a great ad.
Good work guys, hope you get rewarded.
I thought it was pretty good, even though I’ve got one of those “Good Bush (Insert a pic of a hairy snatch here) Bad Bush (Insert a pic of George W here)” T-shirts.
Kinda had a 2009 tone of voice I’d say.
Hey ,i was on the toilet at 7.49 on Friday. Who’s using my name? I want the pathetic comments by me, attributed to me.
How many Ben’s does it take to start an ad industry?
I really like this ad.
I think it will pick up.
Everyone I’ve spoken to loves it.
Personally I’m jealous and bitter but don’t feel the need to vent it in a public forum.
Well done guys.
whatever one thinks of it, it has created this many responses on this blog.
need I spell it out?
Interesting to see so much pride in the Aussie ad community over a vagina pun.
This is the sort work coming out of India
http://www.youtube.com/watch?v=1oxW1-O4W1k
Which do you think is better?
Sorry Shane, I honestly think the vagina pun is better.
Thanks Shane, further proof why Aussie advertising is better than Indian advertising. Vagina pun is much more fun.
Shane at 6.55. Mate, you’re kidding me aren’t you? That lead India stuff is shit!!! (Joking) You’re a moron if you think people are putting this ad in that same territory. Leagues apart. I’d estimate that there is a trillion ads out there that are better than this. I do however, find it interesting that it has been emailed around. The audience loves it.
One very happy client I’d imagine. Let’s not forget they must have been scarred silly, thinking this is such a huge risk. Good on the client and agency, it’s a win.
I was just on adnews’ sight reading about Solo’s new “Manthem” ad. Please tell me it’s nothing like this;
http://www.youtube.com/watch?v=R3YHrf9fGrw
If people want to get political how about someone makes an ad about Obama bombing civilians in Pakistan.
Maybe for Pataks?
“So easy to make, you can do it while airstrikes are happening!”
It’s a cracker.
Granted, it’s a one off topical pun, but ‘survive the crash’ propelled someone’s career (and a very nice guy I will add) into the stratosphere in the 80s.
Let’s just hope it doesn’t go to anyone’s head.
To all smart asses,
go to the bestadsontv website and find out who won best print this week, from a global judge.
jeez, Lynchy, please delete my negative comment.
Pubic goes public. I’m gonna go bare with Nair.
Hair? Nair!
And other puns.
10:24 Please send me your book I’m out of toilet paper.
10:03
Hey very funny, Mr Original. You MUST need some new blood if you’re still leaning on the whole “your ideas are only good for toilet paper,” concept.
I would send you my book but then I wonder: why would I want to work for a fucking loser like you?
8:51. I merely pointed out it’s a shit idea and I wasn’t offering you a job.
Savvy?
And I’m merely pointing out that your style of humour might have have been amusing in the third century.
And about a job, you must be even more retarded than I first thought if you haven’t got your head around sarcasm.
God there are some small dicked wankers in this industry.
How can you sell to people if you can’t even talk to each other properly?
Grow up girls.
Don’t worry 9.43. Obama is working through a way to prevent bitching.
And keeping torture on the cards.
I’m bushed. Move on