SO&M SYDNEY’S McNAMARA AND DORRELL WINS EARTH HOUR CANNES PRIZE

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ADRIAN-LUCAS.jpgPicture 66.pngAdrian McNamara and Lucas Dorrell from Singleton Ogilvy & Mather, Sydney have won a trip to Cannes for creating an integrated campaign for Purina supporting Earth Hour this year. Leo Burnett and Campaign Brief offered two trips to the creative team whodemonstrate the most effective and/or inspirational way to leverageEarth Hour 2008.

The judges – Mark Tutssel (worldwide creative director Leo Burnett), Andy Ridley (WWF) and Michael Lynch (Campaign Brief) – were unanimous in their decision.

Purina partnered with Earth Hour through an integrated campaign – a 15″ commercial, 2,500 outdoor posters, and a direct digital push through 250,000 EDMs and an online landing page.

The idea centred around the playful curiosity of cats and the ease of switching off a light.  The simplicity of the message was its greatest strength. Purina showed great support for Earth Hour, whilst also maintaining Purina’s commitment to promoting a healthier lifestyle and environment for pets and owners alike.

Thank you to these agencies who pledged work with theirclients to create Earth Hour themed campaigns and events this year: Saatchi &Saatchi, George Patterson Y&R, Clemenger BBDO, JWT, DDB, SO&M,BMF, Host, The Glue Society, Publicis Mojo, BWM, M&C Saatchi,Whybin\TBWA, BWM, Lowe Hunt, Euro RSCG, McCann-Erickson, The CampaignPalace, The Furnace, Naked, CHE, Grey, Badjar Ogilvy, Cummins Nitro,Samuelson Talbot, Smart, Marmalde, Spinach and Draft FCB. Just aboutthe whole industry has put aside its cynicism and pledged to supportthis initiative.

View the 15″ commercial