BARRY HALL GETS BACK TO HIS ROOTS FOR FORD

JWT Melbourne has put to air a

for Ford to highlight their sponsorship of AFL teams at a grassroots level.

The spot shows Barry Hall returning to his hometown and taking on his former club, the Broadford Under 11s. It’s just Barry vs the team of Under 11s. For those not familiar with the game, Barry has a bit of a reputation as a bad boy. He’s been known to suffer from ‘white line fever’ – a euphemism for pitch rage. And indeed, in the TVC, Hall takes a few swipes at the kids. The boy he pushes over is, in fact, his nephew. The coach of the Under 11s side was actually Barry’s childhood coach and during the shoot, pulled out the team photo from when Barry was a little tacker. Two of the women cheering are Barry’s mum and his aunt. The jersey Barry sports was made for the shoot and has a ‘BHFC’ logo on it – Hall signed it and it has been donated to the club.

Agency: JWT Melbourne

Writer: Scott Glennon

Art Director: Jason Ryan

CD: Jeremy Wynne

Account Director: Ben Epstein

Agency Producer: Justine Kubale

Production Company: Renegade

Director: Sean Byrne

Producer: Richard Hearman