Zip Water appoints Avenue C as new media agency across ANZ

Zip Water, the globally recognised leader in instant boiling, chilled and sparkling water systems, has appointed independent media agency Avenue C as its media partner across Australia and New Zealand, following a competitive pitch process led by Tumbleturn Marketing Advisory.

The appointment includes both the Zip Water brand in Australia and Zenith Water in New Zealand and marks a major shift towards media consolidation for the business. Avenue C will oversee the entire communications strategy handling both paid media and collaboration with a village of specialist agencies – Eddy Agency for organic social and influencer marketing, Australian Digital for SEO, and Steve Liu for creative.

Mike Abbott, Managing Director ANZ at Zip Water, said Avenue C stood out for their clear strategic thinking and seamless integration across all media channels: “Avenue C impressed us with their strong, integrated approach across media – from social and SEM to influencer and SEO.

“The team was collaborative, credible, and genuinely committed to our growth. Their pitch showcased a strong creative vision and a clear grasp of our business, giving us confidence that we’d be partnering with the same dedicated people every day. They earned our trust from the start.”

He added that the depth of Avenue C’s experience came through clearly throughout the pitch: “Each team member spoke with confidence and clarity in their discipline. Their insights were smart, actionable and showed a seasoned understanding of how to scale brands. Their collaborative energy and passion for media was evident – it wasn’t just about metrics, but meaningful growth.”

The first campaigns are set to roll out mid-year.

Paula Lopes, Digital Director at Avenue C, said the team was excited to support a brand with a dynamic and evolving consumer journey: “We’re thrilled to partner with a business that blends innovation with purpose and has such a clear growth trajectory, both locally and globally. Zip Water’s marketing team is deeply connected to the brand and brings an exceptional level of strategic leadership.

“This partnership reflects exactly what Avenue C was built for – collaborating closely to deliver fully integrated, high-impact media solutions. We’re proud to serve as their media village leader and are excited about the journey ahead.”

The win further cements Avenue C’s growing presence in the independent agency space, with a reputation for agile, insight-led media strategies that drive tangible business results.

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