Zeller redefines payments with new creative platform for the Zeller Terminal 2 via Hardhat

Hardhat, the agency built on behaviour change for challenger brands, has launched the sleek new Zeller Terminal 2 with an equally sleek creative campaign that showcases the new payment solution as a brilliant example of Zeller’s technological prowess and Australian-made design ingenuity.

 

The new platform, “Get Paid”, is purposefully simple. Designed with businesses in mind, the campaign illustrates the new Zeller Terminal 2 as a customisable and tactile marriage of form and function, allowing merchants to make and receive payments with ease.

Putting the new terminal at the forefront of the campaign, the new Zeller Terminal 2 takes centrestage within a variety of real business spaces, letting its ease, speed, and adaptability speak for itself.

Says Jonathan Heath, creative director, Hardhat: “This campaign is all about balancing beauty with practicality. In Zeller Terminal 2 we have an expertly designed piece of tech that can blend perfectly into any business. It therefore demanded the sumptuously smooth visual treatment befitting of any quality product, but also the satisfyingly simple punch of a promise that hits every business with what they really need – to get paid.”

Says Joshua McNicol, director of growth, Zeller: “Zeller was founded on our desire to support growing Australian businesses with more capabilities than what they’d expect of any major financial provider or business bank, by offering them the latest and most innovative technology and hardware in one simple, beautifully designed solution. The new Zeller Terminal 2 is a significant milestone in the evolution of our journey towards that goal, and it was essential for our new campaign to reflect that.”

The campaign launched on August 26 across BVOD, online video, outdoor, digital and social.

Client: Zeller
Agency: Hardhat
Production Company: Magnetizer
Director: Charlie Ward
Media Agency: Hatched