Y&R New York creates ‘Headless Body in Topless Bar’ improv comedy show to push New York Post

February 21 2011, 7:44 am | BY Lynchy | 2 Comments

Screen shot 2011-02-21 at 7.44.06 AM.jpgScreen shot 2011-02-21 at 7.44.18 AM.jpgScreen shot 2011-02-21 at 7.50.36 AM.jpgScreen shot 2011-02-21 at 7.51.27 AM.jpgCASE STUDY – In an effort to increase readership of The New York Post, the branded content division of Young & Rubicam New York created “Headless Body in Topless Bar,” a new weekly improv comedy show inspired by New York Post headlines that takes place at The Peoples Improv Theater (The PIT).

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