You’re better off with British Paints in newly launched campaign via DDB Melbourne

A new campaign from DDB Melbourne positions British Paints as the smart choice for house-proud Aussie DIYers.

 

Featuring spokespeople who haven’t always made the smartest of choices, the light-hearted campaign uses a healthy dose of dry, Aussie humour to prove that anyone can make a smart choice for their painting project when using British Paints.

In one film, ‘Mitch’ has his ex-girlfriend’s name tattooed on his arm but proves that even he can make a smart choice when it comes to interior paint by choosing British Paints Clean & Protect. In another film, we meet ‘Baz’, a sun-bronzed exhibitionist in Budgie smugglers who “hasn’t always made smart decisions when it comes to UV protection.” But even he can choose the right paint with British Paints 4 Seasons for his exterior paint job.

Says Rachel Ryan, senior brand manager at Dulux: “Choosing the right paint can be a challenge for consumers. We believe the playful, memorable nature of this campaign speaks to a broad audience and leaves them with an understanding of our products’ key benefits, making their choice to select British Paints that much easier.”

Says Anneliese Sullivan, senior copywriter, DDB Melbourne: “It’s great to bring some humour and heart to an iconic Aussie brand like British Paints. We know that choosing the right paint can be a stressful decision. But we think the dry humour in this campaign will really resonate with the army of Aussie DIYers out there in a meaningful way.”

The campaign launched with the ‘Ex Girlfriend’ film to coincide with the launch of the new and improved Clean & Protect product formula. The full campaign will feature across TV, BVOD, SVOD, online and social media.

Client: British Paints
General Manager – DuluxGroup Limited: Richard Hansen
Dulux Decorative Marketing Manager: Therese Winterburn
Senior Brand Manager – British Paints: Rachel Ryan
Product Manager – British Paints: Eleanor Wilcock

Agency: DDB Melbourne
Chief Creative Officer: Stephen de Wolf
Group Executive Creative Director: Psembi Kinstan
Group Creative Partner: James Cowie
Senior Art Director: Josh Brown
Senior Copywriter: Anneliese Sullivan
Senior Copywriter: Carly Dallwitz
Head of Craft: Adam Hengstberger
Head of Production: Sonia McLaverty
Online Editor: Tom Marley
Senior Business Director: Jessie Mitchell
Business Manager: Sam Simpson
Planning Director: Chris Regan

Production: Palomina
Director: Matt Kamen
DOP: Simon Walsh
Executive Producer: Kate Merrin
Production Designer: Ella Carey
Casting: Northside
Colourist: Marty Greer
Offline: c/o Palomina
Online: Tom Marley
Sound: Bang Bang
Sound Design: Tristan Dewey