YoPRO reminds athletes amongst us that ‘Every Millimetre Matters’ in new campaign by Emotive
Danone’s high protein yoghurt snacking brand YoPRO has launched their new campaign ‘Every Millimetre Matters’.
Developed by independent creative agency Emotive, the campaign reminds the athletes amongst us that everything we do, no matter how small adds up – like choosing a yoghurt with superior protein – and ultimately helps us to achieve our performance goals.
On the new campaign, YoPRO brand manager, Xavier Gonzalez: “We are thrilled to be launching ‘Every Millimetre Matters’. YoPRO’s delicious high protein and no added sugar range has been developed for our core audience of pro-am athletes and fitness enthusiasts as a no compromise pre, during or post work out snack to help them on their journey to reaching their performance goals.”
The campaign continues YoPRO’s ‘Fuel Your Journey’ platform and follows well known fitness and sporting personalities Andrew Papadopoulos, Kahn Porter, Abbie Taddeo, Xavier Cook and Ellia Green, through every millimetre of their journeys – every rep, run, workout, shot, fall, fail, test, triumph and choice…being YoPRO.
Talent identification and procurement was managed by YoPRO’s social media and PR Agency, Lampoon Group.
Says Michael Hogg, managing partner and head of strategy, Emotive: “Brands love to overclaim. With YoPRO, we know a yoghurt probably isn’t going to be the difference between achieving your performance goals or not. But as another little thing that can help you get closer by providing the superior protein you need, when you need it, why wouldn’t you?”
The campaign is set to run nationally across digital channels, in addition to an integrated social media and influencer campaign created in partnership with Lampoon Group, and consists of a hero, 60”, 30” and product cutdowns.
Client: YoPRO
Head of Marketing: Blanca Carbonell
Brand Manager: Xavier Gonzalez
Creative Agency and Production: Emotive
CEO: Simon Joyce
Managing Partner & Head of Strategy: Michael Hogg
Business Director: Marshall Campbell
Creative Director: Zane Pearson
Senior Creative & Director: Rory Pearson
Junior Copywriter: Cameron Burnett
Junior Art Director: Jackson Tate
Executive Producer: Hayley Ritz-Pelling
Producer: Michael Hollis
Production Manager: Alex Bray
Studio Manager: Rebecca Love-Williams
Editor: Tim Chivers and Spencer Austad
Designer: Tim Evans
DOP: Campbell Brown
Steadicam: Justin Besser
Sound design: Electric Sheep
Senior Sound Designer: Joe Mount
Executive Producer: Kate Stenhouse
Distribution: Emotive
Head of Distribution & Analysis: Jamie Crick
Social Media & PR Agency: Lampoon Group
CEO: Josh White
Social Account Director: Lauren Houghton
Social Account Manager: Liz Van Oyen
Talent & Partnerships Manager: Millie Dawson
Public Relations Manager: Emily Simons
11 Comments
This shrivelled yogurt maker could use a few more millimetres (girth, not length – seriously a 1:32 edit?)
Awesome & inspiring ad.
Love it!!
Seriously that is hilarious. The abrupt endframe kind of says ‘oh shit we forgot we are trying. to sell yogurt quick we better get the product into the ad’. This is a crazy waste of money as there is NO brand linkage (Im guessing thats why there is the watermark – which doesnt work).
On the positives its amazingly shot.
Nice wallpaper…was there even a director?
Hmmmm no director credited, that might be why is looks great but has no substance… and what an overly long edit. You can see what a decent film director brings, oh well…
There’s a credited director there
Nice work Cam! You make ads better than the Crows play footy.
Excellent add, great content, needs more product pictures though, well done with the graphics Mr Jackson Tate.
Pretty inspirational, may not be the most different sports commercial in the world, but for yogurt it’s hugely appealing.
Girth or length? asking for a friend.
This is actually terrible. Why do we keep making shit like this!!!