Yellow Treehouse wins Platinum Best of Show at 2009 Digital Media Awards in Shanghai

Theymay have built an old-fashioned tree house out of redwood but ColensoBBDO, Auckland and Aim Proximity cleaned up at the 2009 Digital MediaAwards in Shanghai last night – Yellow Pages’ ‘Treehouse’ won best ofshow – the Platinum Award – and two gold awards.  

Agency of theYear went to BBDO Asia-Pacific and Digital Brand of the Year wasIntel-Dell. New Zealand picked up a total of seven awards – two silverand two bronze as well as the Yellow Treehouse golds and Platinum. Thetwo silvers were won by Aim Proximity Auckland for The Warehouse’s ‘Getthe Secret’ and to Tribal DDB/Rapp for ANZ BANK’s ‘Getting U Thru’.

Australiawon eight awards – four silver and four bronze. Two silvers wereawarded to Euro RSCG Australia for Sony’s ‘Quantum Code’ campaign whileone silver went to dgm Australia & OMD for St. George Bank and theother to ZenithOptimedia’s Kit Kat Chunky Cookies & Cream launchfor Nestle Australia.

Chairman of Judges, Chris Baylis, ECD of Tribal DDB Amsterdam, saysthat for clients the world over the emphasis has shifted from boughtmedia to earned media: “Alongside this, the social media revolution hastaken another turn with the rise of Twitter. For me, any innovative useof earned media and emerging digital communities by agencies for brandsis doing the right thing with digital. Of course, this will always beas part of a more traditional media marketing mix. Getting brands likedand talked about is an effective way to build market share.”

Australian and New Zealand judges included Adam Good, executivedirector of digital innovation, Clemenger BBDO Australasia; LeeParkinson, managing partner, New Dialogue New Zealand; Ashley Ringrose,creative partner/founder, SOAP Creative and Joshua Rowe, digitalcreative group head, Mark.

AUSTRALIAN WINNERS

Silver

St.George Bank

dgm Australia & OMD

St. George Bank Australia

Category: Search Industry Award

Quantum Code

Euro RSCG Australia

Sony Australia

Category: Mobile

Quantum Code

Euro RSCG Australia

Sony Australia

Category: Best Viral Marketing

Kit Kat Chunky Cookies & Cream Launch

ZenithOptimedia

Nestle Australia

Category: Best Viral Marketing

Bronze

Colour Break Up

Clemenger BBDO Melbourne

Mars Australia

Category: Best Viral Marketing

Fifth Leg ‘Operation Kerplonk’

Tribal DDB Melbourne

Foster’s Group Australia

Category: Best Integrated

Vertigo Master Card

dgmAustralia

St.George Bank Australia

Category: Financial Services

Rexona Greatest Athlete Australia

Universal McCann and Soap Creative

Unilever Australia

Category: FMCG

NEW ZEALAND WINNERS

Platinum

Yellow Treehouse

Colenso BBDO and Aim Proximity

Yellow Pages New Zealand

Gold

Yellow Treehouse

Colenso BBDO and Aim Proximity

Yellow Pages New Zealand

Category: Best Integrated

Yellow Treehouse

Colenso BBDO and Aim Proximity

Yellow Pages New Zealand

Category: B2B (Other)

Silver

Get the Secret

Aim Proximity Auckland

The Warehouse New Zealand

Category: Retail

ANZ BANK’s ‘Getting U Thru’

Tribal DDB/Rapp

ANZ Bank New Zealand

Category: Financial Services

Bronze

V $100 Virtual Cash Drop

Colenso BBDO

Frucor New Zealand

Category: FMCG

Pass the Parcel

Colenso BBDO

Vodafone New Zealand

Category: Online Advertising