Yellow Brick Road lets consumers ‘smash their home loans’ in new campaign via dcb advertising
To promote Yellow Brick Road’s push into the retail home loan sector, the wealth company headed up by Mark Bouris, has commissioned dcb advertising to create an integrated launch campaign.
The activity follows the inking of a major deal between Yellow Brick Road and Macquarie Bank with the objective of taking on the big four in the residential home loan market with a range of highly competitive home loans distributed via YBR’s network of 140 branches. The Yellow Brick Road home loans are designed to offer consumers significant interest rate savings on what they are currently paying with the big four banks.
The TVC shows frustrated consumers lining up to smash a big bank shaped piñata, which eventually splits open to release thousands of dollars. The voiceover describes how switching to Yellow Brick Road will unlock around $56,000 worth of savings, over the life of an average home loan – money that they could be investing in their future wealth, instead of paying in interest to the big banks.
dcb advertising engaged creative independent, 12:20 to create the campaign and oversee its execution.
The campaign launches this Sunday (11 November 2012) nationally on the Nine Network and will be followed up with Press, Print, digital, social and in-store marketing.
Client – Yellow Brick Road
Agency – dcb advertising and communications
Creative – 12:20
Producer – David Steindl
Production Company – Daily Planet
Director – Craig Chapman
Audio – Nylon
9 Comments
and what a disgrace Bouris, Chanel 9 and A Current Affair are. Last week they aired a 5 minute advertorial on A Current Affair, loosely packaged as a legitimate bank bashing story. Whilst they briefly mentioned, I mean really briefly, that Chanel 9 has a financial interest in Yellow Brick Road, they used their current affairs progaram to blatantly advertise the company. It was an appalling misuse of power by the station……
“You’re Fired”
i saw that too. legally they had to mention 9 has a financial stake, and it stuck out like a sore thumb. loved the line from one of the people in that story:
“i feel like a millionaire with the money i’ve saved”
yah.
What a wasted opportunity to actually show the big banks up!
Which Apprentice came up with this one?
This – and images of drunks making arses of themselves at Flemington – are why the rest of the world think the only culture we have is under our fingernails.
Absolutely bloody appalling in every way, shape or form.
Weak launch.The opportunity to stick it up the banks was an opportunity missed.
Bouris your fired.
Piss poor, lightweight, irrelevant & contrived. Saw it on TV last night for the first time. Jeez Mr Bouris, you talk a good game but you obviously know nothing about advertising or what to look for in a brand launch/event. This was a once-in-alifetime opportunity to whack the banks and get your brand up there. This won’t connect. What hopeless, breathtaking incompetence. You’re fired.
Agreed, it’s appalling. The only reason it doesn’t lay into the banks like it should is because he’ll want to sell it off in 5 years to one of the big 4 anyway. Wizard anyone?