Yahoo Finance unveils first-ever Australian consumer campaign ‘Make Money Work’
Australian finance destination Yahoo Finance has launched its first ever consumer marketing campaign.
The campaign will run across out of home and digital featuring the strapline “Make Money Work”. The work has been created to highlight Yahoo Finance as a premier destination to empower personal financial management, opening up debate around informed financial choices for all demographics.
Yahoo Finance is the world’s most popular consumer finance website according to ComScore, currently sitting in the Australian top ten based on the latest Nielsen figures. This launch demonstrates Yahoo’s ongoing ambitions for the site, following the recent appointment of Sarah O’Carroll as editor in chief.
Yahoo7 director of brand and marketing Anny Havercroft said the campaign was a fantastic opportunity to inject Yahoo Finance with local flavour and marketing investment.
Says Havercroft: “Australians have a voracious appetite for finance-related content, and Yahoo Finance has a strong heritage of delivering in a dynamic way.
“In keeping with this legacy, we are proud to be talking to a new generation of Aussie investors who are making their money work in fresh and engaging ways. This campaign is demonstrative of our commitment to the ongoing support of our major brands in our business.”
Imogen O’Neill: Yahoo7 Consumer Marketing Manager
Anny Havercroft: Yahoo7 Director, Brand and Marketing
Garry Major: Yahoo7 Head of Video
Sarah O’Carroll: editor-in-chief, Yahoo Finance
Consumer Agency: One Green Bean
Trade Agency: Bold
Digital Production: Oath Studio
2 Comments
Is this the best you could come up with? Fark this is boring.
The add that YAHOO are involved in using the SUMSUNG phone in is a complete scam . I am amazed that YAHOO would get involved with such a criminal matter.
I just got ripped off for $ 54.85.
How do you think I feel.????