Wynstan with a Y strips down for first live action TV commercial via Paper Moose
An iconic voice on radio, Mr Wynstan has been revealed in all his glory for the first time by Paper Moose.
Wynstan’s new campaign explores the benefits of its range, made to protect Aussies’ privacy and security, and provide a little shade where needed. The spot features Mr Wynstan himself, very much at home in his Sydney factory.
Says Pete Saladino, creative at Paper Moose: “Bringing an iconic voice like Wynstan to life on TV was both a responsibility and a privilege. We knew we had to go all in. While these spots show off Wynstan’s large product range, preserving the famously playful and quirky tone of the brand was our priority.”
Wynstan has steadily evolved over the past five decades to become a quirky and memorable brand, largely thanks to its radio presence. Now Wynstan is here for all to see in 4K ginger and alabaster brilliance.
Says Amelia Taylor, head of product and marketing at Wynstan:“Making a shift to a live-action brand mascot is a big step for any brand, we love how these spots seamlessly blend entertainment and product in a truly memorable way.”
The new campaign is live now on free-to-air TV and online.
Client: Wynstan
Head of Product and Marketing: Amelia Taylor
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Creative Director: Kate Holdsworth
Art Director: Katie McIntyre
Copywriter: Pete Saladino
Designers: Divya Abe, Evelyn Tran
Account Manager: Madeleine Huxley
Production: Paper Moose
Director: Josh Logue
Head of Production: Maren Smith
Senior Producer: Lucy Whirledge
Director of Photography: Benjamin Shirley
Production Designer: Ant Miller
Editor: Oliver Trauth-Goik
Colour grade: Yanni Kronenberg
Animation: Tom Spiers
Sound Design & Mix: Matt Perrott @ Mighty Sound
28 Comments
This is genuinely great. Always did think Wynstan had a few kinks. Hammering the back door for quality control…genius.
I love that someone from the agency called their own work genius.
Trumpy stuff.
This is genuinely terrible. It’s the poor mans version of the Austin Power’s opening scene. This agency is incapable of coming up with original or effective ideas.
Would this make anyone proud, or wanting to talk about buying Wynstan? This shows an appalling understanding of how this whole business works. Surely there is a role to make the brands we sell desirable in some way?
This is cheesy as hell and I love it. Good to see ridiculous humour coming back into advertising now we’re coming out the tail end of the “woke years”.
Y you so mad bros? Not funny or witty enough to get any work recently.
Good spot, interesting take on privacy
That this made it on air….
Wynstan with an “oh god why”
Love that a brand was brave enough to do this!
This is genuinely poor work. But it’s always pretty poor work that comes out this shop.
Cool so the target market is creepy middle age men who love being in the nude? Compelling stuff. If I were the client, I’d be pulling this immediately. I doubt it’s even going to spark conversation, it’s just gives you the ick.
As a recent grad, I was taught sexual innuendo’s are the lowest form of advertising. What’s the connection of a naked bloke walking around his blinds warehouse? That blinds are only useful for covering up naked people? I am just a bit flummoxed by this, and don’t mean to be disrespectful to the agency that made this. Is this the sort of work that is expected once I secure my first gig?
Well good luck finding a job in the creative industries with that sense of humour
I wouldn’t worry, by the looks of the comments section there are lots of people in the industry without a sense of humour.
I thought the only thing more out of fashion than “the woke years” were bitchy comments on CB… but here we are.
https://www.youtube.com/watch?v=lYSOmYyNHpU
This is fun
Since when does the target market have to be directly represented as the subject of the ad? Time to broaden those creative horizons…
Some people need to get a life. I for one applaud the bravery of the client for doing something way out there… the balls this takes is incredibly rare these days. I can also imagine my parents getting a kick out of this while continuing to roll their eyes at many of the spots ad people think are cool.
Not only did they make it but they have sent out a press release.
wow
I don’t like the bitchy comments here.
However, I think this work is genuinely terrible and should be allowed to be discussed.
The idea is completely unrelated to the brand – making the brand lost.
The idea has been done so many times before it makes it a boring so will not engage.
The brand hardly shows up making it not distinctive.
The execution looks cheap and badly edited.
It’s just not good work and if people want to put their work up for discussion on this blog then we should be free to discuss it.
“I don’t like the bitchy comments here”
Proceeds to leave bitchiest comment here.
@notforme – where is he/she being specifically bitchy in their comments? Please provide a relevant example from their post if you wish to discuss further.
Couldn’t agree more. It’s just fundamentally terrible work and lets us all down as an industry. Unfortunate for the client who put their faith in the agency.
Keen to discuss the edit with you chief. What made you say it’s badly edited?
So stupid I like it.
It’ll get more water cooler talk than any woke TV ad made recently featuring the same cast members, same style of jokes and any semblance of silliness taken out for fear of being cancelled.
We need more of this and less of the ultra-conservative super safe ideas coming out of most agencies.
I giggle every time it’s on, every time I hear it..I don’t even have to be in the room at the time. The actor doing the commercial nails it..it’s like a healing power!
It’s been done so many times before, lacks originality and creativity. The visual is offensive, nipples in your face, and it’s so obvious that the goal is for the viewer to see if they can “see” the big reveal, no thankyou. The take away is not about why one should buy this brand, just what all blinds do, der!