WW appoints The Works as new agency for creative campaigns and customer acquisition

Creative agency The Works, part of Capgemini, has been appointed by global wellness and weight loss company WW to manage its creative campaigns and drive customer acquisition across Australia and New Zealand following a competitive review process.

For more than 55 years WW, formerly known as Weight Watchers, has helped Australians to lose weight with its scientifically proven program for weight loss and wellness with digital, in-person and virtual workshops as well as personal coaching solutions.

The Works will initially manage the Spring and New Year campaigns for WW, and follows the announcement in June of KIIS FM star Jackie O as the new WW ambassador for Australia and New Zealand.

Says Nicole McInnes, director of marketing and commercial at WW ANZ: “The Works showed a clear understanding of the WW brand, our target audience and how they can support us across the entire customer acquisition journey. We are delighted to be partnering with the team as we work with Jackie O, our latest WW brand ambassador.”

Says Damian Pincus, founder and creative partner at The Works: “Now more than ever, many of us are reassessing our weight and wellness goals and are looking for expert help to do it. WW has already helped millions of people around the world with the latest nutritional and behaviour change science, and we are excited to have been selected by WW to tell that story to Aussies and Kiwis looking to make positive changes in their lives.”

The WW win comes after The Works were appointed by LG to manage brand communications for its entire portfolio including home appliances and home entertainment, and tasked with creating LG’s first locally produced masterbrand campaign in more than 10 years.