WSFM turns Jonesy & Amanda into cheeky little action figures in new campaign via Emotive
Tiny action figures with big personalities bearing a striking resemblance to the one and only Jonesy & Amanda are stirring things up at WSFM, as part of a new campaign developed by independent creative agency Emotive.
The new WSFM campaign takes the authenticity, fun, sass and wit of Jonesy & Amanda in the Morning and distils it into two cheeky life-like action figures.
The Jonesy & Amanda action figures star in three 15-second TVCs which launch on Sunday, Aug 8, and feature across the campaign which will be rolled out across TV, BVOD, transit, social and digital.
Says Keller of her transformation into a doll: “Ever since I was a little girl, I have dreamed of being a dolly. But not one of the ones that wees or cries like Teary Deary more like a Barbie – who can be an astronaut one day and a flight attendant the next.”
Says Jones: “At last, I’m a collectable action figure! …. I don’t know if I’ve got kung fu grip though!”
The new campaign is a fresh take on the vitality and fun at the heart of WSFM and Jonesy & Amanda in the Morning. It follows ARN’s recent Defining Audio brand evolution launched to market with quality connections and audio at the heart of everything they do.
Says Lauren Joyce, chief connections officer, ARN: “This is Jonesy & Amanda like you’ve never seen them before. This new campaign really represents where WSFM is now, it’s all about fun, vitality and living your best life – which Jonesy & Amanda do every morning on their breakfast show. They were an integral part of developing this new campaign and you can see their familiar humour, wit and smarts all over it.”
The WSFM campaign is Emotive’s first for WSFM since being appointed last year as the creative agency for ARN, the commercial radio network that includes KIIS, Pure Gold, The Edge and iHeartRadio brands.
Says Rupert Taylor, creative director, Emotive: “We got really lucky with Jonesy and Amanda – they’re really bold and were super into the idea. The people at Yippee Ki-yay did an amazing job on the action figures and Division smashed the production in a tough environment.”
ARN Marketing Team
Chief Connections Officer: Lauren Joyce
Marketing Director: Donna Gordon
Brand Manager – Pure Gold Network: Hannah Astra
Creative: Emotive
CEO & Founder: Simon Joyce
Head of Strategy and Managing Partner: Michael Hogg
Creative Director/Writer: Rupert Taylor
Business Director: Marshall Campbell
Senior Strategist: Anna-Claire Clendon
Senior Producer: Gemma Atkinson
Production Company: Division
Director: Yianni Warnock
Executive Producer: Genevieve Triquet
Producer: Michaela Le
DOP: Sean Ryan
Post Production: ARC Edit
