Writer and creative director Ben Rennie to launch debut book ‘LESSONS IN CREATIVITY’

This statistic hits hardest in the modern world. 96% of children believe they are creative, but by adulthood, only 26% still do. That gap—and the cultural crisis it indicates—lies at the heart of Lessons in Creativity, a bold new book by writer, creative director, and Reny founder Ben Rennie, published globally by Wiley on May 1, 2025.

Part memoir, part manifesto, Lessons in Creativity is a rallying cry for anyone who’s ever said, “I’m not creative.” It weaves personal storytelling with sharp strategic insight, shaped by Rennie’s two decades of leading cultural and creative work for some of the world’s most influential brands, including Nike, Patagonia, Stone Island, Gore-Tex, Chanel, Dolce & Gabbana, Oakley, and Bellroy.

Drawing from global industry boardrooms (and bored rooms), Rennie reveals how curiosity fuels creative confidence and why reigniting that spark is no longer optional.

“This isn’t a book about being creative,” says Rennie. “It’s a book about agency. Creativity is how we make sense of the world and connect, adapt, and lead. We’ve outsourced our imagination. This book is about reclaiming it.”

Lessons in Creativity is a warm, witty reminder that creativity isn’t something you’re born with. It’s something you build; creativity is a choice. Left unused, it fades. Practised intentionally, it reshapes how we think, feel, lead, and live.

“I wrote this book as a reminder to myself and my three kids,” says Rennie. “We learn the power of creativity early, but as we grow, we can unlearn it just as quickly. Rediscovering creative confidence reshapes our world with intention, integrity, and imagination.

Creativity isn’t just what we make — it’s how we take responsibility for what we make next.”

Tim Ross, comedian, author, and TV presenter, says: “This is an exceptional book by a bloke who has been waiting for the world to catch up to where his head is at”

Seth Godin, New York Times bestselling author, comments: “I appreciate the extraordinary work this must have taken.”

Vashti Whitfield, storyteller and resilience coach, adds: “This book is a wonderful accomplishment, a generous offering, and one juicy read.”

Luke Shanahan, award-winning film director, says: “Creativity is a human condition. Books like this matter because they wake us up, and the world could do with a little waking up occasionally.”

To pre-order your copy, head to benrennie.com/lessonsincreativity