WPP signs on as first major tenant at GPT’s 51 Flinders Lane development in Melbourne
The GPT Group (GPT) has today announced WPP as the first major tenant at its premium $555 million development, 51 Flinders Lane.
As the first tenant, world leader in marketing services, WPP has committed to some 4,540sqm of quality office space, spanning six levels for its 700 Melbourne employees.
Situated in Melbourne’s sought-after Paris end, WPP was drawn to 51 Flinders Lane’s elevated workplace experience offering with the opportunity to provide its people with state-of-the-art office facilities in a prime location.
Says Rose Herceg, WPP President of Australia and New Zealand: “51 Flinders Lane’s cutting-edge precinct adds to our world-class WPP Campuses, which bring our agencies and talented people together in one inspiring workspace. Our Campuses are designed to foster creativity, boost collaboration and enhance sustainability, all of which leads to better outcomes for our clients, and we are looking forward to moving into our new Campus in mid 2026.”
Says Matthew Brown, Head of Office at The GPT Group: “We are pleased to welcome WPP as our first committed tenant at 51 Flinders Lane. This is a landmark, next-generation development that reimagines what the workplace could be with quality spaces and amenity that inspires collaboration, all while having the best of Melbourne at its doorstep.
“We continue to experience positive leasing momentum and high occupancy across our existing office portfolio, including Melbourne, with demand from leading businesses seeking premium workplaces that offer immediate access to transport, dining and exceptional cultural and lifestyle experiences. With strong interest in 51 Flinders Lane, we look forward to welcoming our future tenants.”
Construction of the development is underway and anticipated to be completed in March 2026.
51 Flinders Lane boasts approximately 27,500sqm of A-Grade commercial office space and 1,000sqm of retail amenities set within the distinctive charm of Flinders Lane.
The development consists of two distinct towers, including a 14-level North Tower spanning 2,826sqm, and a 39-level South Tower at 24,727sqm.
51 Flinders Lane signifies the next generation of sustainable building design. The project is upfront embodied carbon neutral from construction through to operation, fully electrified and targeting a 6 Star Green Star Design rating, 5 Star NABERS Energy rating, Platinum WELL rating and Wiredscore Platinum certification as a best in-class digitally connected building.
Future tenants of either tower will have the best of Melbourne at their fingertips, including panoramic views from every floor and surrounded by the city’s top culinary institutions and iconic sporting precincts.
Leasing for both towers within 51 Flinders Lane is underway. For enquiries and further information head to www.51flindersln.com.au.
Rendered images of GPT’s 51 Flinders Lane development in Melbourne