World Vision sponsor child says thanks
January 19 2010, 7:06 pm | | No Comments
World Vision has begun 2010 with a new approach to child sponsorship by featuring the mother of a sponsor child saying thank you to their sponsors in Australia. The direction was created by CHE Melbourne and shot by Sally Coggle in southern Uganda, with music supplied by renowned Scottish group Mogwai. It demonstrates how sponsorship makes a difference to not only the child but those around them – not just in a practical sense but in an emotional and very human way.
Client: World Vision Australia
ECD: Jason Ross
Senior Art Director: Sally Coggle
Senior Copywriter: Dom Megna
Agency Producer: Di Nash / Georgina Toole
Production: Cherry Pictures / Active Motion
Music/Sound Production: Mogwai / Risk Sound
Account Director: Meagan Bell