World Vision brings back ‘1,000 Voices for 1,000 Girls’ campaign via TBWA\Eleven in response to the rise of violence against women and girls
World Vision’s ‘1,000 Voices for 1,000 Girls’ campaign is back, with the world’s largest NGO enlisting a groundbreaking group of Australian women to ignite it ahead of International Day of the Girl (October 11). The fully integrated campaign responds to the rise of violence against women and girls globally.
This year in Australia alone, 55 women and 10 children have been killed as a result of domestic violence. Globally, almost one-in-three women and girls experience violence in their lives. Every three seconds, a child is forced into marriage.
Leading the call is six-time Paralympic gold medallist Ellie Cole; gender equality activist and former Miss Universe Australia Maria Thattil; Gamillaroi and Torres Strait Islander woman and award-winning writer, director and actor Nakkiah Lui; leading entrepreneur Naomi Simson; television personality and mother Tayla Broad; and the first African- born AFLW player, Akec Makur Chuot.
Each powerful woman is raising their voice to share the story of a vulnerable girl and encouraging Australians to sponsor 1,000 girls by International Day of the Girl.
The campaign is the work of World Vision’s in-house creative and communications teams, brought to life by production and PR partner TBWA\Eleven and an all-female crew.
Talking about the importance of the campaign, World Vision chief marketing officer Louise Cummins says: “Our 1000 Girls campaign is our continued commitment to working towards a world where every girl can live free from fear.
“By creating a platform to raise the voices and share the stories of vulnerable young girls, we aim to bring attention and change to their lives, and many others who may face the same realities.
“We are so grateful to our leading females for giving their time to powerfully bringing this year’s campaign to life.”
A fierce advocate for equality, and a survivor of domestic violence herself , Nakkiah Lui is driven to help make a difference through this campaign.
Says Lui: “As someone who has experienced domestic violence, the biggest thing in being able to talk about it was hearing other people talk about their experience.
“Sharing stories is such an act of generosity. I felt incredibly honoured, and emotional, to be sharing Miriam’s story and using my voice to shine a light on many who don’t feel like they have a voice.”
Akec Makur Chuot has lived experience as a former refugee seeing her sister become a child bride.
Says Makur Chuot: “Growing up in a Kenyan refugee camp, I witnessed and heard the awful conditions women and girls face at the hands of people who take advantage of those more vulnerable. Each year, 12 million girls under the age of 18 become child brides.
“Experiencing this with my sister drives me to fight for the rights and safety of women and girls everywhere.
“Through the ‘1,000 Voices for 1,000 Girls’ movement, I am determined to amplify my voice, to share their stories, and ensure they have the opportunities and support they need to live a safer and more hopeful life.”
Australians are encouraged to support 1000 of the most vulnerable girls around the world through this campaign in the lead up to International Day of the Girl on October 11th , to give them a voice through World Vision’s child sponsorship program.
The campaign will be supported through social, digital, OOH, shopping centre activation, ambassadors and PR.
To find out more, or to sponsor a girl through World Vision today visit: https://www.worldvision.com.au/sponsor-a-child/1000girls.
World Vision Australia
Chief Marketing Officer – Louise Cummins
Head of Brand, Creative & Content – Andrew Henderson
Creative Director – Rory Ellis
Integrated Creative Lead – Brad O’Meara
Copywriters – Amy Tan, Margaret Spencer
Videography – Caleb Hart, Bella Kent
Marketing Manager – J acquii Rubin
Marketing Adviser – Lisa Ng
Head of Brand Comms & Ambassadors – Lucy Fogarty
Ambassador & Content Lead – Amanda Reedy
Content Producers – Joe Callanan
Production & PR partners: TBWA\ Melbourne and Eleven
Director: Celeste Geer
DOP: Katie Milwright
Sound: Martin Greer
Grade: Paul Le Couteur / Squeak E. Clean Studios
Photographer: Keren Dobia
Media agency: Essence MediaCom Global
Ambassadors:
Akec Makur Chuot
Ellie Cole
Maria Thattil
Nakkiah Lui
Naomi Simson
Tayla Broad
6 Comments
Gosh this is so, so beautifully done. So affecting and sensitive and powerful. Wow.
Simple, clean, and crafted—handled entirely by the in-house creative team it seems. So, one has to wonder, what’s the deal with TBWA? Are we just keeping them around for the company snacks?
Why do you think it looks so go? Agency guidance and support.
Sad, because the issue is so important. Shows the value of agencies I guess
needs more transwamen
TBWA putting their name on the opening of an envelope