Woolworths pushes its new Disney Movie Stars Collectibles range in latest campaign via OGB
Woolworths has launched a new campaign featuring a short film of children retelling their favourite Disney stories to launch the new Disney Movie Stars Collectibles range via One Green Bean.
The campaign aims to capture the imagination of Australian children and bring the fun back to story time.
The 90 second edit features children rediscovering their favourite Disney stories in Woolworths Schofields NSW. Beginning with a seemingly normal day at Woolworths, the store quickly transforms into magical wonderland with Snow-White, Simba, Aladdin, Jasmine and Elsa exploring the aisles. Dressed as their favourite Disney characters, children highlight their love for the Disney classic tales by retelling the stories with their own individual twists.
The content also features the new Disney Movie Stars Collectible range now available at Woolworths and online. A Collectible card pack is given away with every $20 spend and includes a projectable card and sticker of Disney’s timeless stories.
Says Karen Madden, head of sponsorships and events, Woolworths: “Disney Movie Stars Collectibles is all about bringing the magic of story telling to life. The range offers families a fun, educational, and interactive experience, encouraging little imaginations to re-tell Disney classics in their own way.”
Creative and content – One Green Bean
Production – Milk Money
PR – One Green Bean
Media Buy – Carat
1 Comment
you’d only PR this if you were a PR agency