Woolworths Everyday Rewards appoints TBWA\Sydney as new creative agency

TBWA\Sydney has been appointed as the new creative agency for Woolworths Everyday Rewards, the supermarket giant’s customer loyalty program.

The account was previously handled by Greenhouse Collective, M+C Saatchi Group’s bespoke agency for Woolworths, which had led the brand’s creative, social and production since 2017. M+C Saatchi will continue as the lead agency across the wider Woolworths portfolio in Australia and New Zealand.

This marks the first major win for TBWA\Sydney’s recently installed leadership team of Elektra O’Malley, Michael Hogg, and Matt Keon.

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