WiredCo. hires ex-Omnicom and Spotify digital lead Alex Frankis as Head of Paid Media + Strategy

WiredCo. has appointed paid media expert, Alex Frankis as the agency’s new Head of Paid Media & Strategy.

Ex-Omnicom Media Group, Spotify, and most recently, Cartology, Frankis joins the agency with global paid media and strategy experience having worked across multiple regions including Australia, Canada, India and Korea.

Hired to lead the paid media side of the business, Frankis will work together with Group Business Director, Samantha Nunura, who celebrates her fourth year at the agency this year, together with Founder and Managing Director, Ange Hampton, and Managing Partners David Kennedy-Cosgrove and Michelle Hampton, to continue building the team, and driving outstanding results for key client partners, across all paid media channels.

Frankis will also be responsible for continuing to evolve the agency’s MarTech and media buying solution. FuseBox is WiredCo’s owned solution for elevating paid media services, from prediction (WiredPredicts) through to buying and performance, enabling richer insights, transparent omni-channel media buying (Called WiredBuys™), and 1st party data first solutions for targeting and attribution modelling (WiredCleanRoom).

Says Hampton: “There are plenty of senior marketers out there who can lead a team of people and do outstanding, fame driving, work.  We met a lot of people like this during the recruitment process for this role, but what was most important to us was finding someone who also believes the special sauce to creating a truly connected and high performing team is to lead with vulnerability and authenticity.

“Alex had this in his own special way, and when his professional and technical credentials also checked out with flying colours, we knew we’d found the one.”

Says Frankis: “Ange, Sam and the rest of the team were so great during the interview process that it became a very easy choice to join. I look forward to working with the team and WiredCo’s exciting roster of clients.”

WiredCo., is one of Australia’s leading Brandformance agencies, successfully wiring together the art and creativity of brand building with the science of performance marketing

An B&T Independent, Campaign Asia and AdNews Agency of the Year, WiredCo. is one of Australia’s fastest-growing and most awarded independent brandformance businesses; home to some of Australia’s most loved brands such as THE ICONIC, Pizza Hut, R.M.Williams, Red Bull,Boost Mobile, Peters Ice Cream, Georg Jensen, and Indeed; all wrapped up in a people-first culture.