WiredCo. delivers ‘The Holiday Brief’ to help clients switch off this festive season

This Christmas, WiredCo. has given its traditional client gifts a refreshing twist with a holiday hamper designed to tackle burnout and encourage a proper break.

With 61% of Australians feeling the effects of burnout, the agency set out to create something that would help clients unwind, recharge, and truly enjoy the holiday season. Drawing inspiration from the countless briefs it received throughout the year, WiredCo. decided it was time for clients to receive one of their own.

Enter The Holiday Brief, a one-page guide to switching off and embracing the festive break. Styled like a classic creative brief, it includes all the essentials: background, insight, proposition, target audience, task, deliverables, and even thought starters for making the most of the holidays.

Each hamper also includes a film camera, giving clients a fun way to capture holiday memories forever.