Winc Australia launches new ‘Ticks all your boxes’ brand campaign via JOY Agency

Dedicated workplace support company Winc Australia has released a new brand awareness campaign developed by JOY Agency, as it looks to expand its share of the multi-billion-dollar B2B retail category.

Winc sources, packages and delivers whatever a workplace needs to work across office essentials, furniture, safety equipment and complex technology solutions. The ‘Ticks all your boxes’ campaign aims to showcase the breadth of personalised solutions on offer from the B2B retailer.

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Says George O’Neil, chief marketing officer of Winc Australia: “As a relatively new brand, many potential customers are still only just discovering the full remit of who we are and what we do. This brand awareness campaign has been designed to fast track that.”

Launched in September 2017, Winc stands for Work Incorporated. Winc Australia is the result of the acquisitions of the Staples, Corporate Express and OfficeMax businesses in Australia – and also includes Business Interiors which is a premium office design division for corporate fit-outs.

The business is focused on supporting learners, carers and workers across the corporate, government, education and healthcare sectors.

Says O’Neil: “With our deep customer insights and knowledge, we understand workplaces like no other business in Australia. We don’t just deliver stationery in boxes – although we do a lot of that with 65,000 boxes delivered every week. We also free companies to do what they do best by taking care of everything a workplace needs to work. That includes everything from trusted every day brands through to complex technology and business support services.”

Says Andrew Wynne, principal, Joy Agency: “Winc is an incredibly diverse business, with a diverse offer – but what sets it apart is its ability to deliver insightful, personalised service to customers, at scale – Winc literally ticks all the product, price AND service boxes of their customers.”

The ‘Ticks all your boxes’ campaign will be distributed via Winc’s own channel, social media and digital display.

Chief Marketing Officer: George O’Neil

Art Department: Jacqui Hudson