Wieden + Kennedy Amsterdam lures Aussie expat creative Genevieve Hoey from BSUR for CD role

Wieden+Kennedy Amsterdam has hired Aussie expat creative director Genevieve Hoey, who joins from BSUR Amsterdam, where she was CD on the global Mini account.

Prior to BSUR, Hoey was creative group head at M&C Saatchi Sydney, where she helped win the agency’s first D&AD Yellow Pencil for Mobile Innovation, along with many other international awards which led to the agency claiming Digital / Direct Agency of the Year in both 2008 and 2009.