Whybin\TBWA\Tequila, Melbourne launches Old Mout New Zealand cider into Melbourne market

Whybin\TBWA\Tequila has this week unleashed New Zealand cider brand Old Mout Cider onto the streets of Melbourne.

Pedestrians who scan the code soon discover that the free cider is in fact one solitary bottle – given away daily to an unlikely winner. A secondary message then directs users to a bar or bottle-shop, within immediate walking distance, where an on-premise Old Mout Cider promotion runs that evening.

Says Scottie Chapman, co-owner and sales & marketing director of Old Mout Cider: “We’re an independent cider player from Nelson NZ, and in Australia we’re still very much a discovery brand — one that’s committed to growing our Melbourne presence and cider loving community. This is why the Whybin creative really hit the mark. It was high impact over a small commercial precinct, allowing us to drive traffic every day in the month of February to different bars and bottle shops. This was a double positive for us – raise awareness in a great Melbourne area, and promote the customers who support and sell Old Mout Cider.”

Client:   Old Mout Cider