Why is Brian Cox going back to school? Uber Eats introduces ‘Uber One for Students’ in hilarious new campaign via Special U.S.

Uber One for Students saves you on Uber and Uber Eats. Now everyone wants to be a student… but just to be clear, he’s only here for the discounts.

 

In a hilarious new campaign created by Special U.S. for Uber Eats, Emmy-winning actor Brian Cox is trading in his high-powered CEO role for a surprising twist: he’s going back to college. Known for his commanding presence in roles like Logan Roy from Succession, Cox brings his signature intensity to campus life, all in a bid to access Uber One for Students and save big on Uber and Uber Eats.

The campaign “Back to School”, follows Cox through a series of tongue-in-cheek scenarios: ordering cobb salads during Econ 101, debating business strategies in a dorm room, and ordering Ubers between classes, all to underscore the benefits of Uber One’s student-exclusive savings on rides and food orders.

The spots were directed by David Shane via US production company O-Positive.