Who will become Australia’s first Wagonaut?
October 19 2010, 3:11 pm | | 9 Comments
The iconic Aussie snack Wagon Wheels is being re-launched in a spectacular fashion… into space. In a Rocket. And one lucky Australian will get to press the button that launches the rocket skywards.
The re-launch, engineered for Arnott’s by George Patterson Y&R Sydney, is set for December and the countdown and call for Wagonauts has begun at wagonwheels.com.au
CREDITS
EXECUTIVE CREATIVE DIRECTOR: Julian Watt
WRITERS: Alex Wadelton, Michaela Brown
ART DIRECTORS: David Joubert, Gilles Rivollier, David Jackson, Ant Simmons
PLANNING DIRECTOR: Moensie Rossier
SOCIAL MEDIA: Tip Gloria
AGENCY PRODUCER: Blake Kendall
DIRECTOR: Luke Eve
PRODUCTION HOUSE: Jungle Boys
POST PRODUCTION: Jungle Boys
MEDIA AGENCY: MEC
9 Comments
Oh please…..that is shit.
awesome
Weeping Jesus, go and get an STD test.
Your cock is weeping.
The advertising may be shit, but I want to eat that guy’s head.
Mind you, they don’t quite taste as good as they used to.
I’d rather be a Wagonaut than sticking my finger in some couples ring…..
8 creatives, 1 half baked idea. Wheely,wheely bad.
poopoonaut
So irrelevant
Love this. Love the site. Funny. Creative. Nicely self indulgent. Very Wagon Wheels really!
Old timers won’t get it though.