Who Gives a Crap appoints 72andSunny ANZ as new creative agency partner

Australia’s cheekiest sustainable toilet paper brand, Who Gives A Crap, has appointed 72andSunny ANZ as its creative partner on brand strategy and integrated global communications moving forward.

The Certified B Corp company began in Australia in 2012, and was seeking an Australian based partner with global experience to supercharge their world-wide brand building efforts.

The agency is now collaborating with WGAC on a global brand strategy and campaign that will launch in Australia, UK and US next year.

Says Vanessa Morrish, head of brand and creative, Who Gives A Crap: “We’re really thrilled to be working with the team at 72andSunny. From the start, they’ve been highly collaborative, open and most importantly, they think bum jokes are funny. We couldn’t think of a better partner to help launch our brand in new markets.”

Says Ross Berthinussen, president, 72andSunny ANZ: “Who Gives A Crap is our dream client partner. An epic business model, a highly creative, collaborative and strategic client partner and one of the freshest brands in the world. We feel incredibly privileged to be on this journey with them, working together as one team to scale the business globally and make a huge difference in the world.”

Who Gives A Crap is looking to make a world of difference, one toilet paper sheet at a time. Who Gives A Crap donates 50% of profits to help build toilets around the world.

This follows other recent wins for 72andSunny ANZ, 4 Pines and Edith Cowan University.