whiteGREY appoints Magdalina Triantafyllidis to the role of Melbourne managing director

whiteGREY has today announced the appointment of Magdalina Triantafyllidis as Melbourne managing director.

Triantafyllidis joins whiteGREY from her role as managing director of WPP’s fully integrated creative, media and technology offering for Ford across Australia and New Zealand.

Triantafyllidis has experience overseeing integrated services for a portfolio of local and global brands including University of Melbourne, Jeep, Kathmandu, HP, Mercedes-Benz, New Balance, Honda and Tourism NT among many others while working at Wunderman Thompson, Cummins&Partners and Clemenger BBDO.

During her career, Triantafyllidis has been awarded not only with creative, media and effectiveness awards, but has also received recognition with a Women in Leadership Award.

Says Lee Simpson, CEO of whiteGREY: “We are excited to welcome Magda to the whiteGREY team. As a modern thinker who has a track record across creative, media and technology, her experience aligns perfectly with our model here at whiteGREY. Most importantly, she is a great person who builds diverse teams and strong cultures. I can’t wait to see her bring the best of whiteGREY to the Melbourne market.”

Says Triantafyllidis: “whiteGREY has a compelling model and fantastic talent delivering it. I’m excited to join a team with strong momentum for what is shaping up to be a big year for the agency.”

Magdalina will partner with the whiteGREY executive team, along with Joe Hill, executive creative director, Anusha Subeather, Melbourne client leader and Nomfundo Msomi, who was recently hired as head of strategy in Melbourne from her role as global head of brand at Eithad Airways. She will start her position as Melbourne managing director in March.