White Lady Funerals showcases care and compassion in its new campaign via Banjo

A new campaign for White Lady Funerals, created by Banjo, follows a young girl’s journey from childhood to grown woman, showing her supporting a little boy, then her dad after the loss of the family dog, then ultimately in the role she was born to be, supporting a mourner at a funeral, delivering the woman’s understanding White Lady Funerals is known for.

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The “She Knows” campaign is the first new marketing for White Lady Funerals in 12 years, and is supported by a 15″ spot, “Dave’s Day” which mentions the company’s pre-paid funerals.

Says Andrew Varasdi, partner at Banjo: “We looked at the qualities it takes to become part of the White Lady Funerals’ team. They are an incredibly committed group of people who view what they do as a vocation, not a job. We wanted to show the compassion and support they bring to the process of farewelling a loved one.”

White Lady Funerals were the first to embrace an all-female service offering. The “She Knows” campaign explores the modern move to funerals that celebrate a life, rather than simply mourning a death.

Says Fergus Kelly, chief marketing officer, InvoCare: “It’s the women of White Lady Funerals themselves who make the difference for our customers and this campaign shows the unique qualities of care and compassion that make them different. The campaign showcases the innate ability to comfort others that White Lady Funerals is renowned for.”

The campaign launches this week and will run at selected times over the next year.

Chief Marketing Officer: Fergus Kelley

Producer: Claire Seffrin / Cathryn Cooper