WHERE THE BLOODY HELL WERE WE?
August 25 2008, 9:39 pm | | 67 Comments
Britain’s The Sun newspaper delivered a triumphant message to beaten Aussies yesterday after Britain scooped an impressive 19 gold medals – against Australia’s total of 14. The paper drove advertising vans around Sydney and London with a billboard asking the Aussies “Where the bloody hell were you?” It mimicked Australia’s famous (and now defunct) tourism slogan: “Where the bloody hell are you?”, created by M&C Saatchi, Sydney.
67 Comments
He he. Anything to wind ’em up. Aussie sport folk are far too serious, we’re just relieved to look alright for once.
Wouldn’t it have been better to drive the truck around Sydney, Melbourne, etc.?
cant wait for this one.
bite like a bitch as always.
christ.
the 2 guys in black shirts.
riveting.
Where the bloody hell was I?
a. In the pub, sitting in a beer garden in a t-shirt in the middle of winter.
b. Screwing English backpackers.
c. When I got bored of that, screwing Swedish backpackers. Much better.
d. Going for the odd surf when the temperature got over 20ºC in the middle of winter.
e. Finally caught the closing ceremony. Loved it. Except the tossers with umbrella’s and the ‘exploding bus’. Way to go British tourism, show a bus exploding and a dinosaur coming out of it sweating like a bean playing guitar.
f. Kind of liked the dinosaur tho, was better than the other gay crap they played during the London 2012 bit.
In all seriousness tho, what’s the target market for the Sun in Sydney – like 12 people? Most ex-pats have shunned their low class ways and profess only to reading the beebs online or the times.
At least the Rugby Team is in the safe hands of a Kiwi!
Kiwis – per capita winners of the Olympics again. Jesus how do they do it. Nowhere in the world do you find such a concentration of genius and athletic prowess. I hope i’m a kiwi in my next life.
The now defunct campaign seems still to be resonating with people doesn’t it. For all the toss against it I guarantee that even in 10 years people still remember it.
brushing our teeth.
Hey 10.40pm, try reading the story next time. They did it in Sydney too.
What’s the population of Britain again?
Congratulations Great Britain. You sure showed us. The Prime Minister of Great Britain must be really proud.
I think we could learn a lot from this. Maybe we should join forces with Canada and New Zealand for London 2012 to create Great Commonwealth. Maybe even convince Jamaica to get on board too. I mean, they’re practically neighbours aren’t they?
Love it.
Nice to finally see a reaction to the endless whining about the British actually doing well.
And can I say how absolutely thrilled I was to see New Zealand finally beat Australia in that pathetic ‘per capita’ medal count the Aussie press and David fucking Koch on Sunrise kept endlessly rolling out.
Apparently M&C Saatchi Sydney have got a radio campaign about to launch here. It’s going to be broadcast on a particular frequency that only Pommie backpackers can hear.
Perhaps we could join four countries together like Great Britain, I for one think we should join with Jamaica as they’re already wearing green and gold. We could call ourselves Jamalia.
New Zealand came sixth per population.
1. Jamaica
2. Bahrain
3. Dominica Republic
4. Mongolia
5. Estonia
6 New Zealand
7. Georgia
8. Australia
I find the backlash from the Aussies sooo rich. Australians are the poorest sports I have ever met in my life. So ridiculously competitive and arrogant – then all of a sudden someone else pulls YOUR style of stunt and you get upset about it. You’re only singing when you’re winning – who are the moaners now, Australia?!
Really, who gives a fuck!
And if you do, you seriously need to get a fucking life.
Now fuck off and die!
Good thinking 10:44 – and we could include South Africa too. (South Jamalica?)
Not only would we kick arse at the Olympics, but the All Blacks would never win a Bledisloe again.
I was looking for England in the opening ceremony and on the medals table but couldn’t find them.
Are they even a country?
Got to say, what Aussie backlash? I should hope the Poms beat us, there’s a shit load more of them! Throw them a bone and be happy they won for once.
Now that’s funny, a person on an irrelevant ad blog saying ‘Who Gives a Fuck” about anything.
True 11.37 and I’m not even english. Australians think they’re light hearted about themselves but really we’re so nationalistic, particularly with sport. having said that, the one time England gets to jump on the gloating-bandwagon and they’re on it with bells on.
10:01 Totally agree. I’m so sick of the endless national pride shit that the media portray. It makes me sick. What ever happened to being humble? The media makes it look like we’re a bunch of up ourselves tossers. And anyway since when did the olympics become a contest between countries? There is no trophy handed out to the country that “won” at the end.
Give the Poms a break. Any country that takes Germaine Greer, Dannii Minogue and Rolph Harris off our hands is entitled to all the gold they get.
Whoever looks after the creative account for Herald Sun or Sydney Morning Herald should be jumping to create a response to this… great opportunity here to not only smash an easy target in the poms, but also a great PR opportunity… anyone?…
… anyone?…
*sigh*
My ex-kiwi writer used to throw a hissy fit, chuck his pencil around the room and storm off in a huff (at work) for about 6 weeks after Australia beat them in the Rugby.
Every time it happened.
Once I gave him 2 tickets to the game (couldn’t go) and we beat them. Two days after he’s telling me to pull my head out of my arse, yelling and calling me a c*nt in front of the whole floor.
For some strange reason he forgot to thank me for the tickets but that’s cool. After all, it’s only a game.
England are still banging on about the world cup 4 years ago and the ashes around that time as well.
Maybe cause they… well… usually suck at sport, so when they don’t they like to tell the world.
Well done England. Well done. You really surprised yourselves this time.
Hey 10:22.
I presume you’re the same prick who keeps badmouthing the M&C Saatchi radio ad – an ad that, funnily enough, got into D&AD this year.
I think I know who you are by the way, and everyone still thinks you’re a prick.
Now now children, play nicely.
Shane! Stop pulling Tristram’s hair immediately!
As per usual the Sun had to go and make it’s own news for the front page.
Don’t forget Peter Andre 1:07.
while we’re gloating, let’s talk about how the US won more medals than both UK and AUS combined
you guys need to branch out. without swimming (aussies) and cycling (poms) you guys would be down the ladder with the likes of cuba and belarus.
not that there’s anything wrong with cuba and belarus. beautiful countries. lovely people.
at home with your mum?
what a great idea – i wonder who did it?
Whens the olympics coming to NZ? We could do sheep hurdling as our national sport.
Couldn’t give a fuck how many gold medals we won.
Everyone knows the country with the hottest looking beach volleyball team is the real winner.
And that would be Georgia.
If I remember my history it was Scottish King James who termed the phrase Great Britain in about 1600. Not a johhny-come-lately merger of nations for Olympic Glory.
Federation brought the states of Australia together in 1901.
Perhaps if using the argument we should break the medal tallies to England v Scotland v Wales (a principality not a country) v Western Australia v SA V Northern Territory v Qld v NSW v Victoria. See how they all fare then
11:37 – you, by the sounds of it. Sore winner?
3:00pm, one of your greatest Yank athletes, Carl Lewis, tested positive 4 times to band substances the year he cleaned up at the Games. So fuck up you Seppo fuck.
shit,
did the olympics happen already?
4:28, I once tested positive to band substances when a 100 watt Marshall amplifier, a Gibson Les Paul and a whole suitcase full of effects pedals were pulled from my arse during a random raid by the music police.
Perhaps you meant banned substances?
I was sat wondering how ugly London is going to look plastered with that shit ‘London 2012’ Logo for the next 4yrs. Now there’s a hard one to live down.
The Sun.
Owned by an Australian…. dear dear dear.
Should have known better.
I agree 6.57. Any Londoner would have you think an Australian did it.
6.57
At least it’s different to the brush stroke used by every country since Barcelona.
Inspired by the artist Miro I may add.
Get with it man, go with the flow.
Bring on The London games.
Lord Boris
3.53pm.. good point, but flawed as usual.
If you are such a united lot, why did you not field a soccer (sorry football) team at Olympics? Those Scots hate your guts, more than we do.
Sort your shit out, it has been 400 years already.
Who cares? We own the paper anyway. Love Uncle Rupert xoxo
Aww listen to the poor hurt little aussies. You have to feel for them? They do take their sport so seriously! And don’t they love to drag out their tired little excuses? ‘But, but, but’ – tut tut, kids eh?
I said from the start that if Australia wanted to take on a PROPER challenge, they should have gone up against the USA, not GB, a country renowned for not doing so well… It was hardly a brave challenge.. But looks like I’m eating my words!
Now come on, don’t be too harsh on the crims.. It’s not like they would do it to us if the situation was reversed. Oh hang on..
I’m a Brit living in Australia, the aussi are absolutely spitting, it wouldnt be half as funny if they were’nt so bothered about it! Check to aussi daily telegraph tomorrow they’re sure to try and hit back. Keep it up!
This post has done more than any to reveal the makeup of the anonymous people who post on it,,,,there are lots of ‘sport haters’…and lots of people who would rather talk about the Olympic Logo than the Olympic Games themselves.
I’m betting half the people here are little banner building Mac Monkeys, eating their Nutella sandwiches from the agency fridge (with a label “Don’t touch….Toby’s lunch”) and all the while bearing the scars of their time at school.
The horror of P.E class , your skin so white you it looks like you could dip a Jatz biscuit in it, and the shame of being picked last on the touch football team (again). Then having to go through the public humiliation of the two team captains arguing about who has to take ‘Unco’ on their team, then being told to stay on the wing, and whatever you do don’t touch the ball.
Thankfully darts is not an Olympic sport. The bath dodgers would have really cleaned up.
Oh dear. What a lot of whingers. Good on all the Aussie athletes. Medal winners and the rest. We always score way above our size.
Yay GB! This is almost as good as when we won the ashes.
Give my regards to Betty at the ceremony.
Kiss Kiss
Sir Paul Collingwood
Apparently the Daily Telegraph lampooned the Brit poster, pointing out that England was actually lower on the Gold tally than Australia. The poms fudged the figure by including Scotland, Ireland Wales etc.
And in case you’ve been under a rock for the past few days, it’s now been revealed that the Poms won the Ashes in 2005 by illegally polishing the ball with spit contaminated by Murray Mints, allowing the ball to reverse swing and bamboozle the Australian batsmen.
‘Crims’ ‘Skin so white’ etc.
Australia, especially Cronulla and Lakemba, could use with a bit more xenophobia from imports.
1:18
You do need to pull your head out of your arse.
Silly arguing Australia or UK medals when Phelps was the real winner.
This Australia made tribute with all Australia made content and music has
been shared by Stephanie Rice to her Facebook.
http://au.youtube.com/watch?v=hNbmGLEc3H0
I think everyone needs to pull their heads out of their arse. So I can crawl up there.
What kind of a head up your arse statement is pull your head out of your arse?
yes, it is interesting that with 3 countries (a combined population of nearly 61 million people) managed 19 gold medals (overall 47 medals of any colour). Australia, population 21 million, managed 14 golds (overall 46).
I wouldn’t feel too proud, soap dodgers. Looking at that, you’re pathetic.
Australian says
suck eggs Australia. We deserve a bagging. Take it on the chin you pricks.
Show some humility.
Channel 7 can burn.
you lost – get over it. the medal table doesn’t lie
well done GB (for once)
First time I’ve ever heard a commentator say ‘He won by a tooth’ instead of a nose…
Word on the street is that it was Euro that done it.
Actually, ‘Great Britain’ comes from the French Grande Bretagne, and was used to by the King of the time who spent much of his time in english occupied France, to distinguish it from Bretagne which was one of the said occupied Gallic provinces.
Why are so many Australian’s being so puerile and vitriolic? I have to say, you really do come across as a bunch of horribly little children throwing cheap insult around the playground.
And the whole argument about greater population etc has never worried you when you’ve been winning, so why bring it up now? Oh hang on, that’s what Aussies do, they make excuses….
Poms only got there ’cause they ride bikes.
And another thing. Winter in London sucks!!!!
I find this humourous, because it shows that Poms can’t win nor lose with any level of decency or humility. And may I say, where the bloody hell were you for the last 20 years? Pretty sure Australia came 4th in the world in 2000 and 2004, over England, whilst also beating England in the tally in 1996 and 1992. Sorry poms, you suck at sport and you aren’t very gracious in defeat to run such a pathetic campaign like this!