‘When you get on, hold on’ says Yarra Trams in new campaign via Helsinki Agency, Melbourne
April 18 2011, 2:00 pm | | 12 Comments
Melbourne’s tram network has been in operation for over a century. It is an iconic part of the city and a familiar part of daily life. Unfortunately this familiarity means that many passengers are blase about on board safety and don’t realise that a tram’s emergency stop to avoid an accident is sudden, unexpected, and often quite forceful. Injuries from falls on trams are serious and can cause severe injuries.
The ‘When you GET ON, HOLD ON’ campaign for Yarra Trams has been created by Helsinki Agency, Melbourne to raise awareness of this. By highlighting situations where you would definitely hold on to a handle if one were available, the campaign delivers the safety message in a unique, memorable and ‘non-authoritarian’ way.
12 Comments
Stupid, stupid, stupid. What idiot strategist decided having something to hang onto was a benefit worth promoting? Presumably there will be a free pamphlet on the trams to explain the rationale so conspicuously missing from the ads.
Clearly neither Yarra Trams nor Metro trains have anything to say, so both expend a PR/advertising budget indulging in meaningless, contrived tripe. This is me.
So amazingly Shite.
‘Injuries from falls on trams are serious and can cause severe injuries.’
Injuries caused by injuries?
Lazy PR release. Lazy work.
My old Gran used to say that whenever Pop hopped on.
Is this some sort of pro-active rearguard action to innoculate Yarra Trams against legal action when someone falls over? As in “Well, we warned you to use our overhead strap-hanging thingummybob in a recent advertising campaign”. This sort of nonsense discredits this already credibility-challenged industry.
The headline doesn’t painfully explain the image well enough for me.
I think it could go further:
Unfortunately life doesn’t come with safety handles to save you from a fall off stacked chairs when you’re juggling.
Our trams do have safety handles (to save you from a fall).
Australian advertising at its finest
Even I wouldn’t “borrow” that
What a waste of time and money.
The creative is shit too.
There’s not enough copy, is there?
Can we please get some more words in.
Trams are late, slow, crowded and now fuckiing dangerous too.
.Makes we want to drive a car.