‘When the festivities are over’: AAMI launches its 2024 Christmas campaign via Ogilvy, focusing on Boxing Day chaos, rather than Christmas Day
November 26 2024, 11:06 am | | No Comments
AAMI has launched its 2024 Christmas campaign, ‘When the festivities are over’, via Ogilvy Australia, uniquely focusing on Boxing Day chaos, rather than Christmas Day.
The integrated campaign, which runs until January 20, includes TV, BVOD, SVOD, cinema, OOH (including large format, small format and special build), social and audio.
The lead spot was directed by Tim Bullock via Scoundrel.
Says Suncorp EGM Brand & Customer Experience Mim Haysom: “We can all relate to the action unfolding in ‘When the festivities are over’, it’s a fitting finish to the year and a timely reminder that no matter the situation, it’s lucky you’re with AAMI.”